The Rise of Pet Influencers
Over the past couple of years, pet influencers have started to gain a lot of attention. Pet influencers are individuals with no form of affiliation to the brand that is being promoted but can promote it by showing off the product in a natural and fun way on their profile in different forms of media. Some pet influencers can have up to a million followers on social media alone. These figures are extremely impressive, and it is no surprise that brands are looking at this as a method of advertising.
