Influencer Marketing Strategy | A Comprehensive Guide on How to Do Influencer Marketing

infuencer marketing strategy

Running paid ads to promote your business can be costly and may not give businesses a chance to connect with audiences at a personal level. This can be a huge setback, considering 69% of customers now appreciate personalisation. That’s where influencer marketing strategy takes centre stage. This marketing technique is more cost-effective and impactful than a typical marketing method.