TikTok & Instagram Engagement Rate: What’s Considered Good and How to Calculate It
Engagement rate is the heartbeat of social media success, and it’s particularly crucial on platforms like TikTok and Instagram, where user interaction directly influences content visibility and brand influence. According to a report by Sprout Social, 71% of consumers are more likely to purchase a product or service based on social media referrals.
Crush the Competition: Promoting Products on TikTok and Instagram
In today’s digital landscape, TikTok and Instagram have emerged as powerful platforms for promoting products, offering unique opportunities for brands to connect with their audience. According to a report by eMarketer, 51% of Gen Z users TikTok at least once a month, making it a key platform for brands targeting younger consumers.
