Cherub Baby is a trusted Australian brand offering innovative baby feeding products designed to make life easier for parents. With a focus on safety, sustainability, and convenience, the brand has become a household name for modern families across the country.
Cherub Baby needed a way to reach a wider audience of parents and caregivers while building social proof and increasing online sales. Managing influencer collaborations manually was time-consuming, and measuring performance across creators was difficult without a centralised system.
Referwo provided Cherub Baby with a streamlined solution to manage their influencer campaign at scale. The platform enabled them to:
Approve and collaborate with 119 influencers from a curated, vetted pool
Distribute free samples efficiently, without manual back-and-forth
Track sales performance through influencer-linked discount codes
Automate commission payouts, ensuring timely and transparent transactions
Repost high-quality user-generated content to strengthen brand trust and reach new audiences
All campaign operations—from influencer selection to ROI tracking—were handled in one easy-to-use dashboard.
Cherub Baby focused on activating a high volume of micro and mid-tier influencers in the parenting and lifestyle space to maximise content output and reach. Using Referwo’s platform, the brand received consistent applications from relevant influencers without needing to conduct manual outreach—saving time and effort.
They were able to easily review, approve, and manage influencer collaborations through a centralised dashboard, streamlining the entire process from onboarding to content delivery.
The team also:
Leveraged Referwo’s metrics and reviews to select high-performing creators
Provided clear campaign briefs to ensure content consistency and alignment
Tracked sales performance through individual discount codes
Reposted top-performing content to extend its impact beyond the influencer’s audience
This structured, data-driven strategy allowed Cherub Baby to scale effectively while maintaining control and visibility across all campaign elements.
119 influencers activated
180+ pieces of content published across posts, reels, and stories
140,000+ engagements showcasing strong audience interaction
181,000+ video views and 250,000+ total impressions
Estimated $30,000 in sales generated
8x ROAS and 450% ROI
This campaign proved highly efficient, delivering significant returns on both reach and revenue.
With the support of Referwo, Cherub Baby executed a highly successful influencer marketing campaign—driving over $30,000 in sales through influencer marketing, achieving 450% ROI and 8x ROAS. By automating influencer management and focusing on measurable outcomes, the brand was able to scale efficiently, build trust through authentic content, and reach thousands of new parents. Most importantly, this campaign significantly boosted brand awareness, helping Cherub Baby grow into one of Australia’s recognised household names in baby products.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
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