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About the brand

Zuluz Skincare  is a natural skincare brand committed to delivering clean, conscious products that nourish the skin and support sustainable living. Looking to increase brand awareness and connect with everyday consumers, Zuluz partnered with Referwo to scale their influencer marketing efforts.

The Challenge Faced

  • Limited reach beyond their existing customer base.
  • Needed authentic content showcasing real use of their products.
  • Difficulty identifying influencers aligned with their values and target market.

What referwo can Do?

Referwo provides all the essential tools to build and manage influencer campaigns effortlessly. With smart influencer search and invite features, brands can easily find creators who align with their values. The platform supports both gifted and paid collaboration options, allowing flexibility in campaign strategy. Built-in content tracking and performance analytics offer real-time insights, while streamlined communication and approval processes help brands manage campaigns efficiently from start to finish.

Strategic Executive Plan

Strategic Benefits the Brand is Gaining from the Campaign

Significant Brand Visibility & Awareness

  • Over 305,000  total views  across influencer content have greatly expanded the brand’s reach, exposing its products to a broad and relevant audience.

Strong Audience Approval & Social Proof

  • With 35,512  likes, the campaign demonstrates positive audience reception and approval, building trust through organic endorsement.

High-Quality Audience Engagement & Interest

  • The campaign generated 3,587  comments, which signals authentic consumer interest and two-way conversations around the product.

Extensive Content Library for Ongoing Use

  • With 304  unique content pieces created across various platforms, the brand now owns a rich library of user-generated content (UGC).

Robust Influencer Relationships & Long-Term Potential

  • The brand successfully collaborated with 209  approved influencers, building valuable partnerships for potential long-term ambassador programs or future campaigns.

Cost-Effective Audience Targeting

  • Compared to traditional paid ads, influencer marketing delivers more authentic reach within niche communities.

Enhanced Brand Trust & Consumer Confidence

  • Influencer endorsements, coupled with visible community engagement, help humanise the brand and foster higher levels of consumer trust.

The Results

Views: 305,541  total views across influencer content
Likes: 35,512  total likes, reflecting strong audience approval
Comments: 3,587   meaningful engagements and product interest
Influencer Collaborations: 209  approved influencers
Content Created: 304  unique pieces published across platforms

Conclusion

By using Referwo, Zuluz Skincare successfully launched and managed targeted influencer campaigns that aligned with their mission. Referwo helped simplify the process, save time, and deliver high-quality content and results.

Ready to Grow Your Brand with Referwo?

Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.

Drive More Sales with Influencer marketing.