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About the brand

Euclove is a proudly Australian brand offering natural, plant-based cleaning products made with pure essential oils and Ayurvedic ingredients. Known for being safe for people, pets, and the planet, Euclove combines powerful cleaning performance with a deep commitment to sustainability and health.

The Challenge Faced

Operating in a crowded eco-cleaning market, Euclove needed to grow brand awareness and trust while communicating their unique product values. However, managing influencer collaborations, content distribution, and performance tracking manually was time-consuming and difficult to scale with a lean team.

What referwo can Do?

Referwo enabled Euclove to scale their influencer marketing with minimal internal effort, delivering an end-to-end solution that simplified execution and maximised impact:

  • Consistent applications from relevant, eco-conscious influencers

  • Seamless approval and campaign management from a central dashboard

  • Automated product gifting and logistics, saving time and resources

  • Real-time tracking of influencer performance and sales through discount code attribution

  • Hassle-free commission payouts, helping maintain positive relationships with creators

  • Access to a growing library of authentic user-generated content for ongoing brand promotion

Strategic Executive Plan

Euclove implemented a lean and scalable influencer strategy by launching a mix of gifted and affiliate campaigns through Referwo. By simply providing free samples of their top-selling products, they were able to generate over 400 pieces of high-quality, authentic content—without a large upfront advertising spend. This resulted in strong brand exposure and measurable sales, all with minimal investment.

This approach reflects one of the key strategic benefits of influencer marketing: the ability to turn product seeding into powerful word-of-mouth, user-generated content, and direct sales.

Through Referwo, Euclove:

  • Identified and approved relevant micro and mid-tier influencers aligned with their values

  • Managed all influencer collaborations from a central dashboard

  • Tracked individual content performance and attributed sales using unique discount codes

  • Automated affiliate commission payouts, saving internal resources

  • Repurposed top-performing content across their digital channels to maximise ROI

By combining cost-effective gifting with performance tracking, Euclove successfully turned influencer marketing into a high-impact, low-risk growth channel.

The Results

  • 139 influencers activated

  • 400+ unique content pieces published, including posts, reels, and stories

  • 42,000+ engagements from highly targeted, value-aligned audiences

  • 50,000+ video views and 120,000+ impressions across social platforms

  • Estimated $41,888 in sales generated

  • 30x Return on Ad Spend (ROAS)

  • 2000% Return on Investment (ROI)

Conclusion

Through Referwo, Euclove successfully scaled their influencer marketing program—delivering $41,888 in sales, 30x ROAS, and 2000% ROI. The campaign helped amplify their presence in the eco-cleaning space, generate trusted word-of-mouth, and create a valuable bank of user-generated content. With minimal manual effort, Euclove turned influencer marketing into a scalable, revenue-driving growth channel.

Ready to Grow Your Brand with Referwo?

Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.

Drive More Sales with Influencer marketing.