Euclove is a proudly Australian brand offering natural, plant-based cleaning products made with pure essential oils and Ayurvedic ingredients. Known for being safe for people, pets, and the planet, Euclove combines powerful cleaning performance with a deep commitment to sustainability and health.
Operating in a crowded eco-cleaning market, Euclove needed to grow brand awareness and trust while communicating their unique product values. However, managing influencer collaborations, content distribution, and performance tracking manually was time-consuming and difficult to scale with a lean team.
Referwo enabled Euclove to scale their influencer marketing with minimal internal effort, delivering an end-to-end solution that simplified execution and maximised impact:
Consistent applications from relevant, eco-conscious influencers
Seamless approval and campaign management from a central dashboard
Automated product gifting and logistics, saving time and resources
Real-time tracking of influencer performance and sales through discount code attribution
Hassle-free commission payouts, helping maintain positive relationships with creators
Access to a growing library of authentic user-generated content for ongoing brand promotion
Euclove implemented a lean and scalable influencer strategy by launching a mix of gifted and affiliate campaigns through Referwo. By simply providing free samples of their top-selling products, they were able to generate over 400 pieces of high-quality, authentic content—without a large upfront advertising spend. This resulted in strong brand exposure and measurable sales, all with minimal investment.
This approach reflects one of the key strategic benefits of influencer marketing: the ability to turn product seeding into powerful word-of-mouth, user-generated content, and direct sales.
Through Referwo, Euclove:
Identified and approved relevant micro and mid-tier influencers aligned with their values
Managed all influencer collaborations from a central dashboard
Tracked individual content performance and attributed sales using unique discount codes
Automated affiliate commission payouts, saving internal resources
Repurposed top-performing content across their digital channels to maximise ROI
By combining cost-effective gifting with performance tracking, Euclove successfully turned influencer marketing into a high-impact, low-risk growth channel.
139 influencers activated
400+ unique content pieces published, including posts, reels, and stories
42,000+ engagements from highly targeted, value-aligned audiences
50,000+ video views and 120,000+ impressions across social platforms
Estimated $41,888 in sales generated
30x Return on Ad Spend (ROAS)
2000% Return on Investment (ROI)
Through Referwo, Euclove successfully scaled their influencer marketing program—delivering $41,888 in sales, 30x ROAS, and 2000% ROI. The campaign helped amplify their presence in the eco-cleaning space, generate trusted word-of-mouth, and create a valuable bank of user-generated content. With minimal manual effort, Euclove turned influencer marketing into a scalable, revenue-driving growth channel.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
