About the brand

Euclove Clean, an Australian brand, is renowned for its all-natural, eco-friendly cleaning products infused with pure essential oils. Dedicated to sustainability and quality, Euclove has become a trusted name in eco-conscious households across Australia, providing chemical-free solutions for a cleaner and healthier home.

The Challenge Faced

Before partnering with Referwo, Euclove was looking for an efficient solution to grow its reach through influencer marketing. The brand faced the challenge of managing campaigns manually, which was time-consuming and didn’t always yield trackable results. Euclove also needed to ensure that the influencers they worked with could deliver content aligned with their brand values while generating meaningful sales and return on investment (ROI).

What referwo can Do?

To address these challenges, Euclove partnered with Referwo, which offered a scalable, streamlined influencer marketing solution. With access to over 1,000 influencers, including a strong contingent of Australian mum influencers, Euclove found a perfect audience match for their eco-friendly brand. Here’s how Referwo’s platform contributed to Euclove’s growth

Strategic Executive Plan

Referwo worked with Euclove to build an actionable, results-driven influencer strategy, aligning with their brand’s values and growth goals:

  • Influencer Approval: Euclove approved a diverse set of 40 influencers who brought unique voices and styles that resonated with the brand’s target audience. This approach expanded their reach, provided fresh content for their social channels, and increased their visibility across key demographics.
  • User-Generated Content (UGC): Leveraging Referwo’s tools, Euclove reposted authentic influencer content, showcasing real-life applications of their products. UGC, which is known to drive up to 200% more conversions than traditional ads, proved highly effective for Euclove, boosting follower engagement and authenticity.
  • Launching a New Product Range: Euclove partnered with Referwo to successfully launch their new Pet Shampoo range. By working with Referwo, they executed a seamless influencer marketing campaign, connecting with relevant influencers and amplifying their product’s reach. Within just one month, Euclove saw a remarkable boost in sales, with 150 additional sales directly linked to their influencer-driven campaign. With Referwo’s comprehensive tools for influencer discovery, campaign management, and performance analytics, Euclove was able to streamline the process, ensuring their new product was promoted effectively and saw significant sales growth.
  • Trackable ROI and Conversion Metrics: One of the key benefits for Euclove was Referwo’s ability to track the ROI of their influencer marketing campaigns. Through the platform, Euclove could easily generate and track unique discount codes for each influencer, allowing them to monitor conversions and see the direct impact of the campaigns on sales. By tracking these discount codes, Euclove was able to achieve higher conversion rates and maximise their influencer marketing investment.

The Results

The partnership with Referwo yielded impressive results for Euclove, highlighting the impact of a well-executed influencer campaign:

  • Enhanced brand visibility with authentic UGC created by influencers.
  • A scalable process to manage influencer collaborations, saving time and resources.
  • Improved tracking of ROI through discount code monitoring and higher conversion rates.

Social media engagement:

  • Impressions: Over 100,000
  • Likes: 22,000
  • Comments: 8,000

Sales Growth: Euclove achieved a 40% increase in sales revenue compared to the same period the previous year, underscoring the effectiveness of the influencer-driven strategy.

Conclusion

Euclove’s journey with Referwo exemplifies how a brand can overcome challenges in engagement and sales by leveraging a strategic influencer marketing platform. Referwo’s support in campaign management, influencer selection, UGC creation, and ROI tracking enabled Euclove to focus on brand growth with measurable success.

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