Hannah & Henry is an Australian brand offering stylish, practical nappy bags and accessories designed for modern parents.
Need for More Content:
They wanted to have a steady stream of engaging content for social media.
Reaching a Larger Audience:
They aimed to connect with more customers and boost brand awareness.
Driving Sales:
They aimed to increase sales through effective promotions and influencer partnerships.
Using Referwo, Hannah & Henry were able to streamline their influencer marketing operations and scale their campaigns efficiently. The platform allowed them to:
Approve the right influencers based on Referwo’s curated network, using verified reviews, audience insights, and key social metrics to ensure strong brand alignment
Manage over 100 influencers within a single campaign through a centralised dashboard, significantly reducing manual work and improving coordination
Automate the free sample process, making it easy to send out products to influencers without back-and-forth logistics
Run influencer-led giveaways that boosted visibility, engagement, and follower growth
Track performance and ROI in real time, including sales generated through system-issued discount codes linked to each influencer
Automate commission payouts, streamlining payments and maintaining positive, professional relationships with creators
Referwo simplified what would have been a complex, high-volume campaign—enabling Hannah & Henry to focus on growth, content quality, and results.
Influencer Approval: Approved 119 influencers to ensure a diverse range of content and wider reach.
User-Generated Content: Reposted influencer content to engage followers and highlight product use.
Collaborations and Giveaways: Partnered with influencers for giveaways, boosting engagement through follows, likes, and tags.
119 Influencers Approved:
A high volume of approved influencers led to increased content output and broader audience exposure.
260 Pieces of Content Published:
Influencers produced a rich mix of content—including static posts, reels, and stories—that helped diversify brand touchpoints.
Engagement Metrics:
42,000+ Engagements
Posts generated strong interaction, including likes, comments, and shares.
76,000+ Views on Reels:
Video content effectively captured audience attention and boosted visibility.
510,000 Impressions:
The campaign achieved wide reach across Instagram, TikTok, and other social channels.
Sales Generated:
Influencer marketing through Referwo drove nearly $44,000 in sales, proving its direct impact on revenue.
ROI: 265%
For every dollar spent, the brand gained 2.65 times its investment back—highlighting the profitability and cost-efficiency of the campaign.
ROAS: 5.2x
The campaign returned $5.20 in revenue for every $1 spent on influencer marketing through Referwo, showcasing exceptional advertising efficiency and revenue scaling potential.
With Referwo, Hannah & Henry transformed their influencer marketing from a manual process into a scalable, data-driven strategy. By leveraging the platform’s end-to-end campaign tools, they were able to drive real sales, expand their reach, and build lasting relationships with brand-aligned creators—without the need for a marketing agency to manage every detail.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
Referwo connects your brand with top influencers, streamlines your campaigns and maximises your ROI
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