Sole Sox is an Australian brand that creates premium soft sole baby shoes designed for comfort, safety, and healthy foot development. Blending functionality with adorable design, Sole Sox products are loved by parents seeking high-quality footwear for their little ones.
As a growing brand in the baby footwear space, Sole Sox needed to build brand awareness and trust among parents. However, managing influencer outreach, distributing samples, and tracking campaign results manually was time-consuming and not scalable. They needed a streamlined solution to handle influencer marketing at scale with a lean team.
Referwo enabled Sole Sox to manage the entire influencer campaign effortlessly. Key benefits included:
A consistent stream of relevant influencer applications in the parenting and baby niche
Quick approval and campaign management through an intuitive dashboard
Automated product gifting logistics, reducing operational effort
Real-time tracking of sales via influencer-specific discount codes
Automated commission payouts, simplifying post-campaign admin
Access to a large library of user-generated content to repurpose across marketing channels
Sole Sox adopted a cost-effective and scalable strategy by launching both gifted and affiliate influencer campaigns. Their plan focused on:
Partnering with micro and mid-tier parenting influencers who had engaged, trusted audiences
Using free product seeding to generate content at minimal cost
Prioritising video content (especially reels) to showcase product use and features
Repurposing top-performing UGC to reinforce brand presence across digital touchpoints
Leveraging Referwo’s platform to measure ROI and automate campaign operations
This approach allowed Sole Sox to maximise visibility and drive sales with minimal upfront ad spend—proving the value of well-executed influencer marketing.
The campaign delivered strong results:
127 influencers activated
186 content pieces published (posts, reels, stories)
121,000+ views, 202,000+ impressions, and 115,000+ engagements
Estimated $10,000 in sales generated
Achieved 6.5x return on ad spend (ROAS)
Delivered 350% return on investment (ROI)
This campaign successfully increased product visibility, boosted credibility with parents, and drove revenue through authentic word-of-mouth.
By leveraging Referwo, Sole Sox successfully introduced their soft sole baby shoes to a wider audience—activating 127 influencers, generating over 115,000 engagements, and driving $10,000 in sales. With 6.5x ROAS and 350% ROI, the campaign delivered measurable growth while establishing Sole Sox as a rising name among Australian parents. The streamlined execution and authentic influencer content laid a strong foundation for continued brand momentum.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
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