Thread the Word is an Australian brand specialising in custom embroidered baby blankets and keepsakes. Known for their premium quality and thoughtful craftsmanship, the brand has become a go-to for meaningful baby gifts and personalised nursery items.
Thread the Word wanted to scale their online presence and drive conversions through influencer marketing—but managing so many influencer relationships, tracking performance, and distributing samples manually was time-consuming and inefficient.
With Referwo, Thread the Word was able to:
Approve and manage 174 influencers from one central dashboard
Distribute free samples to influencers automatically and efficiently
Collaborate on content to ensure brand alignment and storytelling consistency
Track sales performance and ROI in real time, with discount codes assigned to each influencer
Automate influencer commission payouts, saving time and ensuring smooth operations
Repost high-quality user-generated content, building trust and enhancing social proof
Referwo made it easy for the team to scale without the need for additional internal resources.
Thread the Word focused on high-volume micro and mid-tier influencer collaborations to generate a large volume of content and reach targeted audiences. By providing clear briefs and using Referwo’s tools to manage their campaign, they built a data-driven campaign that delivered both short-term sales and long-term brand equity.
Key components included:
Selecting influencers with proven engagement and audience fit
Running gifted campaign to create momentum
Monitoring content metrics and ROI through Referwo’s analytics dashboard
Thread the Word’s influencer campaign was a powerful example of how the right tools can make scaling effortless. By using Referwo, the brand reached over half a million people, generated nearly $50,000 in sales, and achieved a 283% ROI—all while creating hundreds of pieces of authentic, shareable content that will continue to drive value beyond the campaign period.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
Referwo connects your brand with top influencers, streamlines your campaigns and maximises your ROI
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