About the brand

Thread the Word is a baby fashion brand focused on increasing its online presence and sales through influencer marketing with Referwo.

The Challenge Faced

Limited Social Media Reach despite regular content posting, the brand struggled to reach a wider audience.
Difficulty in creating content that effectively resonates with their target demographic.
Lacked clear metrics to assess how influencer collaborations affected their ROI.

What referwo can Do?

Referwo offers tools for influencer collaboration, featuring content reposting, gifted collaboration options, and real-time performance tracking.

Strategic Executive Plan

18 Influencers Approved: Selected influencers who matched the brand’s style.

Collaborative Posts: Influencer content was shared on both their own and the brand’s social media, increasing visibility.

Engagement Contests: Ran contests to boost followers and interaction.

Gifted Promotions: Worked with top influencers on guided content for better results.

New Product Launch: Thread the Word partnered with Referwo to seamlessly launch their new range of Personalised Christmas Stockings. By using Referwo, they were able to execute an influencer marketing campaign in just two weeks, ensuring the product was promoted ahead of the Christmas season. With Referwo’s easy influencer discovery and campaign management tools, Thread the Word connected with the right influencers, organised content delivery, and tracked performance with detailed analytics, all in time to maximise holiday sales. The campaign’s success helped the brand boost visibility and sales, launching their new product range just in time for Christmas.

The Results

  • 25 pieces of content published by influencers.
  • 7,000+ Likes on posts.
  • 10,000+ Comments from engaged followers.
  • 50,000+ Views on reels, enhancing brand visibility.
  • 70,000 Impressions across social media platforms.
  • $10,000 in Sales generated in 1.5 months

Conclusion

Referwo equipped Thread the Word to
boost visibility and sales. Expand
influencers, optimise campaigns, and
focus on high-ROI collaborations.

Ready to Grow Your Brand with Referwo?

Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.

Drive More Sales with Influencer marketing.