Question 1

We've been burnt by influencers before — flaky creators, no posts, no communication. How is Referwo different?

Accepted Answer

Every creator on Referwo is vetted, has a verified track record, and is rated by the brands they've worked with. Our flagging system holds creators accountable, so you only work with reliable influencers.

Question 2

Influencer marketing feels expensive and hard to measure. How do we know we'll actually get ROI?

Accepted Answer

The platform operates on performance-based models: affiliate campaigns pay only on sales, gifted campaigns cover product costs, and paid campaigns have clear deliverables. Every sale, click and post is tracked in real time with unique discount codes per creator.

Question 3

We're a small team — we don't have time to manage dozens of creators. How does Referwo help?

Accepted Answer

Campaign posting takes minutes; creators apply to your campaigns rather than you chasing them. All contracts, briefs, approvals, payments and reporting centralise in one dashboard. Teams manage 20–50 creators monthly without extra staffing.

Question 4

Sending free products to influencers is a nightmare — chasing addresses and creating orders one by one. How does Referwo handle this?

Accepted Answer

Gifting is fully automated through Shopify or WooCommerce integration. Approved influencers receive unique discount codes and check out independently. Brands avoid collecting addresses or manually creating orders.

Question 5

How do we know the creators are a good fit for our brand and audience?

Accepted Answer

You can filter by niche, location, demographics, content style, and follower count. Creator profiles show content samples, audience insights, prior brand work and reviews, and brands retain full approval control before any campaign begins.

Question 6

What if a creator posts something off-brand or doesn't follow the brief?

Accepted Answer

Brands can request changes, withhold payment, or flag creators directly. Repeated issues lead to warnings and removal from the platform.

Question 7

How does your flagging system keep quality high?

Accepted Answer

Brands flag creators for poor communication, missed deadlines, off-brand content or fake engagement. When a creator accumulates flags, our team reviews and takes action ranging from warnings to permanent removal.

Question 8

Are there long contracts or big upfront fees?

Accepted Answer

No. Referwo is self-serve from $69/month with no lock-in contract. Start on a free trial, run your first campaign, and scale when results appear. Monthly plans allow pausing or cancellation anytime.

Question 9

We're a smaller or newer brand — will creators actually want to work with us?

Accepted Answer

Yes. A significant portion of creators on Referwo actively prefer working with emerging and independent brands. Gifted and affiliate campaigns suit smaller brands by requiring minimal upfront investment.

Question 10

How quickly will we see results?

Accepted Answer

Most brands launch within 48 hours of signing up, with same-day creator applications. First content typically goes live within 1–2 weeks, with performance tracked immediately in your dashboard.

Question 11

Can we share or repurpose the content our influencers create?

Accepted Answer

From the Basic plan upward, you can request usage rights during campaign setup to repost content across your social channels, ads, website and email campaigns.

Question 12

How many influencers are on Referwo and what niches do they cover?

Accepted Answer

Over 2,500 vetted creators across Australia, New Zealand and the United States, covering niches including baby, parenting, beauty, skincare, haircare, lifestyle, pets, food, fashion and clothing.

Question 13

Are there hidden fees on top of the subscription?

Accepted Answer

No hidden fees. You pay your monthly subscription plus any commission on affiliate sales. Gifted and paid campaign costs are set by you when building the campaign.

Question 14

Can I change or cancel my plan at any time?

Accepted Answer

Yes. You can upgrade, downgrade or cancel your Referwo plan at any time. There are no lock-in contracts or cancellation fees.

Features	Basic	Standard	Premium
CampaignsNumber of active campaigns you can run simultaneously.	3 Campaigns	9 Campaigns	Unlimited
Creator ApplicationsNumber of creators who can apply per month.	50 / Month	500 / Month	Unlimited
Creator ApprovalsNumber of creators you can approve per month.	15 / Month	50 / Month	Unlimited
Creator InsightsAccess to creator portfolios and performance metrics.	Included	Included	Included
Creator MatchingAlgorithm-driven matching with suitable influencers.	Included	Included	Included
Gifted or Paid CollabsSupport for gifted or paid collaborations with influencers.	Included	Included	Included
Content BriefingSet campaign briefs and expected deliverables.	Included	Included	Included
Content RightsRights to use influencer-generated content.	Included	Included	Included
Brand FeatureBrand tagging and feature on the influencers' social accounts.	Included	Included	Included
Chatbox Tool to enhance communication (connect with creators)	Included	Included	Included
Onboarding & SupportGuided onboarding, account setup, and live support.	Included	Included	Included
Campaign AnalyticsTools for tracking and analysing campaign performance.	Included	Included	Included
Continuous flow of Contents from Influencers/Creators	Included	Included	Included
Affiliated SalesGenerate sales through influencer affiliates (Shopify/WooCommerce).	Included	Included	Included
Promo CodesAuto-generated promo codes for influencers (Shopify/WooCommerce).	Included	Included	Included
Sales TrackingMonitor and track sales via discount codes (Shopify/WooCommerce).	Included	Included	Included
Commission PayoutsAutomatic payouts to influencers based on performance (Shopify/WooCommerce).	Included	Included	Included
IG and TikTok Brand FeatureFeature your brand on our Instagram and TikTok page.	Not included	Included	Included
Flash PromotionUse Flash Promotion to temporarily increase influencer commissions and follower discounts. This encourages influencers to push harder during the promotion period, boosting sales and engagement.	Not included	Included	Included
Shopify and Woocommerce IntegrationIntegration with Shopify and WooCommerce platforms.	Included	Included	Included
Account Manager Personal account manager Profile Setup Craft and publish your campaign with our team of experts Influencer Management (Filter Influencers, Specific selection, Niche Preference) Social Media assistance in engagements, likes, comments Monthly reporting	Not included	Not included	Included
Advanced ManagementAdvanced campaign management services.	Not included	Not included	Included
Unlimited SessionsNo limit on sessions with your dedicated account manager.	Not included	Not included	Included

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Frequently Asked Questions

How much does influencer marketing cost in Australia?

Is there a free trial?

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What is the difference between Referwo's Basic, Standard, and Premium plans?

Does Referwo charge commission on influencer sales?

What's included in the managed plan?

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Can I change my subscription tier?

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