Influencer Marketing ROI Metrics You Need to Track
Measuring influencer marketing ROI isn’t just about proving value — it’s about unlocking growth. Track what matters, analyse performance, and let data guide your next move.
Google Now Indexes Instagram Reels: Here’s How to Optimise Yours for Search Results
In a landmark update shaking up the social media landscape, Google has started indexing Instagram Reels — meaning your short-form video content can now appear directly in search results. This is a huge opportunity for brands and creators alike: influencer-generated content will now extend beyond the feed, reaching new audiences through organic Google searches. For […]
How Brands Achieved Success Through Influencer Marketing: Case Studies on Proven ROI
Discover how eCommerce brands like Thread The Word, Sole Sox, and Euclove achieved real ROI through influencer marketing. These case studies reveal how authentic creators, UGC, and Referwo’s automation tools help brands grow sales, engagement, and trust.
Unlocking the Secrets to Finding Micro Influencers
Discover how micro influencers can transform your marketing strategy. Learn how to build genuine partnerships that drive long-term brand growth with Referwo.
How to Build Long-Term Influencer Partnerships (Beyond One-Off Collabs)
Building long-term influencer partnerships goes far beyond one-off collaborations. When brands invest in authentic, ongoing relationships with creators, they unlock deeper trust, consistent brand visibility, and measurable ROI. Discover how to identify the right influencers, structure lasting campaigns, and use Referwo to simplify relationship management and performance tracking—helping your brand grow through meaningful influencer connections.
Affiliate Influencer Marketing Benefits You Can’t Ignore
Affiliate influencer marketing blends influencer authenticity with affiliate ROI. Discover how this strategy helps e-commerce brands drive measurable sales, scalable growth, and long-term trust—powered by Referwo.
Affiliate vs. Gifted vs. Paid Influencer Campaigns: Which Delivers the Best ROI for E-commerce Brands?
Which influencer campaign delivers the best ROI—affiliate, gifted, or paid? Compare benefits, ROI benchmarks, and discover how Referwo helps brands scale.
Influencer Campaign Tools & UGC Platforms: Everything You Need to Scale Smarter
Scale smarter with influencer campaign tools and UGC platforms that automate, track, and boost eCommerce growth. Discover how Referwo makes it easy.
How & When to Start Influencer Marketing
Influencer marketing has rapidly grown from a trend into a core marketing channel for eCommerce brands. But the key to success lies not just in jumping on the bandwagon—it’s about knowing how to start influencer marketing, when it makes sense for your brand, and the deeper purpose behind it. Done right, influencer marketing can boost brand awareness, generate authentic user-generated content (UGC), and directly drive sales. Done wrong, it can drain resources with little measurable return.
Choosing the Best Influencer Marketing Platform in Australia: A Complete Guide for 2025
Discover the best influencer marketing platforms for Australian brands. Learn key features, compare top tools, and see why Referwo is the go-to for boosting sales and ROI.
