Wellness and Fitness Influencers have been the biggest driver of social media growth in recent years. Without incorporating some form of fitness into their lives, most people find it hard to maintain a wholesome mind, body, and soul. This year the wellness and fitness influencers were on top of their game. They took a stand, grew in numbers, and expanded their boundaries by setting new trends across social media.

Last year’s trends for health and fitness influencers were primarily about cooking, recipes, and workouts. Though some will continue to use these trends for their Instagram accounts, it is time that influencers adopt new ones to remain relevant in the industry.

Current and aspiring health and fitness folks are eager to understand where the industry is going, which means that this topic provides many opportunities if you know where to look.

Green living and sustainability

The world is becoming increasingly aware of the impact of our lifestyles on the environment. With the advent of social media, we can now get an up-close look at what is happening in our world, and this has created a greater awareness of how our day-to-day choices affect the planet.

Lifestyle influencers are right at the forefront of this movement. Many are passionate about green and sustainable lives and want to share their message. Whether talking about reducing plastic waste by using reusable straws or sharing recipes for homemade cleaning products, these influencers are committed to ensuring that their followers know what they’re doing and can follow suit.

Mental Health

Mental health is a huge topic in the industry. With the rise of mental health awareness and the importance of self-care, there are many influencers who focus on this topic.

These influencers are using their channels to teach others how to take care of themselves, how they can help others with mental health issues, and provide a safe space for people who want to talk about their mental health. It’s not just about physically getting healthier; it’s about being emotionally healthy.

Vegan and Vegetarian Diet

Vegan and vegetarian diet Veganism and vegetarianism are becoming more popular than ever, with influencers like Stephanie Manzinali (@that.veganbabe) leading the way. Veganism is a lifestyle where one abstains from consuming meat, eggs, and dairy, while vegetarianism is a plant-based diet that excludes meat but includes eggs and dairy.

These lifestyles have been shown to reduce the risk of heart disease, diabetes, high blood pressure, and cancer. With more people adopting these diets in an attempt to live a healthier life, vegan/vegetarian food is becoming more mainstream.

Wellness and fitness retreats

These trips are ideal for influencers who want to work with brands that help them achieve their goals, whether getting in shape or just taking a break from daily life to recharge.

The best wellness and fitness retreats offer more than just a workout; they provide an experience that helps you feel completely refreshed when you return home. They also give influencers the unique opportunity to learn about new products and services and share their expertise with others in their industry.

Pranayama and meditation

A pranayama is a form of yoga focusing on breath control, while meditation is a way to focus your mind. It’s not just about sitting still and emptying your head—it can be a way to relax or an opportunity to practice gratitude, compassion, or even forgiveness.

These practices are popular among influencers because they help them be more present in their day-to-day life. They’ll help people feel calmer, more confident, and focused so that they can have better interactions with others—and ultimately have better relationships with them.

Small, personalized gyms

This trend is growing and it’s not hard to see why. With the rise of fitness influencers, people are interested in finding more ways to get fit without going to the gym—and now they can! Small, personalized gyms at home are popping up all over the place, and they’re perfect for people who want to fit fitness into their busy lives but don’t have time for a big commitment.

This is a great option if people don’t have much space or just want something more convenient than going to the gym daily. It might even cost less than a traditional gym membership!

Connected fitness (via technology)

Connected fitness means your fitness routine is built around technology and connected devices. The idea behind this trend is that you can use technology to monitor your workout, track your progress, and then share that information with others.

A fitness tracker or smartwatch is the most common way to track your progress. These devices measure how many steps you take, how many calories you burn, how much sleep you get each night, and even how much water you drink during the day. All of this data gets stored in your phone or computer so that you can see trends over time.

The next step is sharing these results with others—whether followers on social media or with family members who want to know how well their loved one is doing with their exercise routine!

Natural remedies

Natural Remedies are all the rage right now, and their popularity will only increase as people become more conscious of their health. It will continue to grow in popularity in the future because of its ease of use, low cost, and accessible ingredients. We’re seeing many more influencers share recipes for homemade face masks and natural beauty products, and we’re pretty sure this trend will be one of the biggest in 2022. It will continue to grow in popularity because of its ease of use, low cost, and accessible ingredients.

Backyard gardening

In the past few years, there has been a rise in interest in gardening and growing your own food. With the help of online communities and platforms, people are learning how to grow their own vegetables and herbs, even if they don’t have a lot of space. This trend is expected to continue into 2022 as more people start their own gardens at home.

Collaborate with other influencers

This trend is all about collaboration. As the popularity of lifestyle and fitness influencers grows, so does their desire to work with other influencers. They want to provide a variety of perspectives on topics that are important to their followership. It’s not enough anymore to just be a lifestyle/fitness influencer—you’ve got to be an expert in your field who knows how to bring together what you know with what other people know, too!

Takeaway

It’s no secret that Instagram has captured the millennial generation’s attention. Thousands of influencers are popping up on the app every year and influencing people to make positive changes in their life. It’s also no secret that these trends won’t stop soon. With new features on the horizon as well as already existing features being expanded on, these lifestyle and fitness influencers will likely continue to connect with more people.