Instagram is a platform for sharing your visual experiences and connecting with your friends, family, and even the famous. As part of a healthy social media strategy, you should use Instagram to its fullest.
Several celebrities and businesses use Instagram to share links to promote their products and services. You can use Instagram to promote your brand or website by sharing links. Whether this is a promo code, a new post on your blog, or an excellent video you find, you can use Instagram as a way to connect with potential customers or clients.
To get you started, I’ve created a list of easy ways to share links on Instagram so you can start making the most out of this platform.
Add the Link to Your Instagram Bio
If you use Instagram to promote your business, blog, or other online presence, it’s a good idea to include a link in your bio.
Sharing a link in your bio tells people where they can find more information about you. And when you do it right—using an image that fits with your brand and the link’s content—it’s like a little mini billboard for your business or website.
When you have your link in your bio, it will appear when someone clicks on your username. It is easy to share links because it’s right there in front of people who follow you.
When people click on it, they’ll go straight to the website you’re promoting.
Easy Ways to Share Links on Instagram
Add a link to your Instagram bio
To add a link to your Instagram bio:
- Log in to your Instagram account.
- Open your profile page.
- Click on “Edit Profile.”
- Then click on “Add Link.”
- Add your link by typing it or copying and pasting it.
- Once you’ve entered that info, tap “Done.”
At this point, you’re done! You can tap “Update Bio” to save your changes.
Use a Link Service to Showoff Multiple Links
We’ve got you covered if you’re looking for a way to show off many links on Instagram.
There are a few different ways to share links on Instagram, but one of our favorite ways is using a link service. Link services make it easy to post multiple links at once and also allow you to add descriptions and tags to each link.
Easy Ways to Share Links on Instagram
Referwo Link
One option is to use a link service like Referwo. This service lets you post multiple links in one place, so your followers can click through without leaving the app.
Referwo makes it easy for your followers to find and purchase the product you are promoting using your referral links.
Easy Ways to Share Links on Instagram
Track Influencer campaign performance
You can track the performance of those referral links you are promoting through our platform, making it easier for you to earn commissions.
Create a Swipe-up Link in Stories
If you’ve ever used Instagram Stories, you’ve seen a swipe-up link. They’re pretty simple: instead of tapping on a link in your Story and being taken somewhere else, the link opens up in the same window. You can even see what the page looks like as it loads!
Easy Ways to Share Links on Instagram
Swipe-up Link in Stories
It is advantageous if you want to share something that might be time-sensitive, like an event or sale. With a swipe-up link, your followers can immediately check out whatever you’re sharing without having to navigate away from your Story first. It also makes it easier for people who don’t have time to read through the entire post—they can tap on the link and get straight to what they need.
This feature only works on users with at least 10,000 followers or verified accounts. So, if you’re a public figure who has gone through the trouble of getting verified on Instagram, you can get the Instagram Swipe Up feature without having 10,000 followers.
Easy Ways to Share Links on Instagram
Highlighted Instagram stories
Instagram stories play for only 15 seconds and disappear after 24 hours. But there’s a way you can have them forever by keeping them highlighted in your profile.
Use Instagram Shoppable Posts
If you’re looking for a way to make your Instagram feed more shoppable, Instagram Shoppable Posts is a great option. This tool lets you add links to products from your favorite brands so followers can buy them from the app.
Instagram Shoppable Posts allows you to add links to your posts, which makes it easy for people to click through them.
Easy Ways to Share Links on Instagram
Instagram shoppable posts
The feature is available in the Instagram app and is free to use. It means it’s even more important than ever for brands to ensure their posts are as engaging as possible.
Shoppable posts and Stories are like regular posts and Stories, except that the products displayed in them are tagged and linked to your website.
If you see a shopping bag icon on the lower-left side corner, it is easy to know if a post is a Shoppable Post.
Here is how you can make a Shoppable Post:
- Create a product catalog on Facebook.
- Wait for Instagram to approve your catalog.
- Once approved, you’ll see a shopping tab appear on your profile.
- Click “Tag Products,” find the products you want to tag, select them and click done.
Here is how to create shoppable Instagram stories
- Select a photo or video to upload to your Story.
- Add a sticker.
- Select a shopping sticker.
- Select the collection, storefront, or product(s) from your catalog.
- Move the shopping sticker to where you want it to appear.
- Tap “Done.”
Share Links in Your IGTV Descriptions
If you haven’t heard, Instagram rolled out IGTV—a new platform for long-form video content. As with any new feature, there are a few things to know.
First, if you want to share links in your IGTV descriptions, they must be hosted on an external site. That means no linking to social media platforms or embedding videos from YouTube or Vimeo.
Easy Ways to Share Links on Instagram
IGTV description
You can use links like anywhere else on the platform: copy and paste them into your description box when editing your IGTV video. Once you’ve added the link, double-check that it works before posting.
Pay to Promote Links on Your Posts
If you want to ensure that people see your link, consider paying for it. Instagram will let you pay to promote a link in your bio.
The great thing about this option is that the link will appear in your post’s caption. It means anyone who sees your post will have a chance to see it and click on it!
If you’re going to pay for clicks on an Instagram link post, make sure it’s something people want to click on! Please don’t use this feature as a way of spamming people with links they don’t care about. That’s not how it works.
Remember that this is still a trial run! If the numbers don’t work out in your favor early on, don’t hesitate to cancel your paid promotion and try again later with different content or a different audience.
Send Instagram Links via Direct Messages
One of the easiest ways to share links on Instagram is by sending them via direct messages.
This method is excellent for getting in touch with your friends and family, but it’s also a fantastic way to start building relationships with fellow Instagram users. It can be much easier to reach out with a direct message than if you were following one another.
You must choose the person you want to send the link to, then type in the URL and hit “send.” You’ll see that they’ve received it when they open up their app and see that message bubble appear on their screen!
Conclusion
Now, you should know how and why some people share links on Instagram. There are reasons for this that benefit us all. You can use the same tricks to grow your following and promote your website. You can even use these tricks for affiliate marketing if you want to. Consider this an introduction to Instagram marketing, and remember that the more engagement you create with your posts, the better it will be for all involved.
