With the holiday season upon us and everything from Thanksgiving to New Year, your number one priority this month should be keeping your engaged followers hooked on your content.
I’m sure you’ve heard that you should be posting more during the holiday season. It’s true! Because there will be a lot more people online to see your content. However, it can be difficult to come up with new and original content during the holiday season. I’ve devised a strategy to keep followers engaged through the holidays and how you can use it for your brand.
Make the most of the holiday season.
The holidays are an excellent opportunity to get creative with your content. They’re a chance to express yourself in a personal and meaningful way, and they offer an opportunity for some sweet, sweet social media engagement.
The holidays are a great time to engage your followers and bring them into the season’s spirit. Here are some tips to help you keep your followers engaged during this festive time:
- Create a holiday-themed content calendar that includes events, parties, and their dates.
- Create content around the parties and events you attended by posting photos of yourself in new outfits and documenting the fun times you had with friends. Make sure to tag everyone who was there so they can see the posts!
- Plan out how many days before each event or occasion you post relevant content to ensure your followers see it when they need it most.
Create a hashtag for the holidays.
Hashtags are a great way to keep your followers engaged, so create one for the holidays! It will help you keep track of relevant content and give you an easy way to promote your holiday-themed content.
Here’s how:
1. Choose a hashtag that’s easy to remember and fun to say! Something like #Christmas or #HolidaySeason is great, but whatever you want to call it is fine too.
2. Make sure it’s unique enough that no other influencers are using it yet! If you’re unsure if it’s already taken, try searching on Instagram or Twitter with the hashtag before creating it.
Post content that’s not just about shopping.
If you’re an influencer, you know it’s not just about posting ads for your favorite brands. It’s about creating content your followers want to see and engage with.
Create multiple giveaways
If you want to keep your followers engaged, then you need to create multiple giveaways. This is because people love free stuff and will be more likely to follow you if they know that they could win something from you. This will help you to keep your followers’ interest, and it will also help you to keep posting content regularly!
You can even run contests where participants have to share the giveaway with their friends to enter or make sure that they go through and follow all of your social media accounts before submitting their entries.
Share gift ideas for your followers.
Warm up your followers’ hearts with gift ideas from your favorite brands. Share a fun video or photo of a gift you love, and tag the brand so they can see it. You’ll get the most engagement when you include a link to the product page in your post.
When you’re sharing gifts with others, here are some tips to keep in mind:
1) Make sure it would be helpful for your followers—you want to ensure they have everything they need!
2) Remember that not everyone is as obsessed with whatever fandom or lifestyle as you are (so don’t get too specific).
3) If possible, include links where people can buy the items.
Share your holiday plans.
People love to see the personal side of influencers, and what better way to show them than through your holiday plans?
Whether it’s a cozy family get-together or a casual party with friends, sharing what you’ll be doing for the holidays will give your followers something new to look forward to. This is a great way to start a conversation about their plans and make them feel included in yours.
Team up with other influencers.
The holiday season is a time for giving and sharing; no one knows this better than influencers.
One of the best ways to keep your followers engaged during the holidays is by teaming up with other influencers and creating a collaborative campaign. You can create a video or photo shoot together or even do a quick interview with each other where you discuss how you’re celebrating the holidays this year. This will allow you to reach new audiences while collaborating with someone who shares your values and interests.
Collaborate with brands you already use.
The holiday season is a great time to be an influencer. Your followers are more likely to be receptive to what you have to say about the season and products that you love—and if you’re lucky, maybe even gift them with one of your recommendations!
If there’s a product that has been working well for you so far this year, consider collaborating with them on a new holiday-themed item! This will help build trust among your followers and give them something they’ll love.
Keep up your branding and aesthetics.
Many things can get in the way of your message—the holidays are a whirlwind, after all!—but don’t let that stop you from being consistent with how you present yourself online and what kind of content you post about. Remember who you are and what makes you different from everyone else out there. Be true to yourself, and all of your followers will see right through anything that feels like it doesn’t fit into their idea of who they think they are or what they want from their favorite influencer.
Conclusion
Of course, you want to get the most out of your followers over the holiday season. And anyone in the marketing space knows that social media is a key channel through which you can boost your brand’s reputation, cut through the noise, and drive leads. Hopefully, our guide will help you get on the right track this holiday season. But remember to be smart about how you handle it! If done well, you’ll soon see increased interactions and shares for your content.
