It is easier said than done, to ‘find your voice’ when communicating online. It’s challenging to stand out in the age of social media saturation, and it can feel like a waste of time to try and be funny for the sake of just being funny. But, as with anything that you’re doing online, you need to stand out from the crowd.
This guide is designed for influencers and marketers looking to grow their Instagram audience. This guide is perfect for you if you have an online store that uses Instagram as a social media platform. You will discover how to gain more exposure for your business using Instagram.
Create a captivating feed.
As an influencer, you must be able to capture your followers’ attention and keep them coming back for more. This means creating engaging content that’s not only interesting but also relevant to your audience.
If you want to get more followers on Instagram, then you need to create something that people will want to share with their friends—and that means posting things that are relatable!
A good way to do this is by posting fun content that’s relevant to what you’re interested in. If you love cooking, take pictures of meals—or better yet, share videos of yourself making them! If you’re into fitness, share workout videos and tips for getting started with exercise. If you like fashion, post outfits that are stylish but also easy to recreate at home. And if you’re a lifestyle blogger or travel vlogger? Make sure your feed is filled with images of your travels around the world!
The key here is not just showing off what makes you happy—but sharing things that inspire others too!
Create Engaging Content
People will follow your account for a lot of reasons: for the things you post about, for the way you present your photos online, and for the way you interact with other people. But if they don’t think your content is worth following, they won’t stick around.
The best way to create engaging content? Make sure that it has a clear focus. You know how some people have thousands of followers, but no one really cares what they’re posting? That’s because their focus isn’t clear. You need to be consistent in what you promote and why—and if you’re not getting any traction or responses from your audience, maybe it’s time to rethink that strategy before you spend too much time trying to get new followers!
Use Hashtags
If you want to grow your following, you need to use hashtags. It’s the easiest way to get discovered by new people who are looking for the same things that you are.
There are two types of hashtags: branded and unbranded.
Branded hashtags are ones that you create yourself, usually based on your brand or product. These hashtags can be used in your captions and/or comments when posting about your brand.
Unbranded hashtags are ones that other people have created and use when posting about their own products or brands. You can use these hashtags to promote yourself and attract new followers when replying to other people’s posts.
Utilise Instagram Stories
Instagram Stories are a great way to get more followers, especially if you’re just starting out. They are a great way to show off your personality and engage with your followers while they’re watching. I do this by making my stories funny and engaging, but also informative. For example, I’ll post some behind-the-scenes videos of my day or what I’m working on at the moment.
You can use Instagram Stories as a way of driving people back to your profile, or even ask them questions that will encourage engagement and interaction in the comments section.
Post at Ideal Times
If you’re a brand or influencer, it’s likely that you have a good idea of when your followers are most active on Instagram. This is true for most users, whether they’re following brands or not.
If you know the best times to post, then make sure you’re posting during those times. However, if you aren’t sure which times are best for your audience and your content, then it might be worth looking into using an analytics tool like Iconosquare. This tool will give you insights into how your audience is behaving on Instagram so that you can post in a way that resonates with them and gets more likes and comments!
Track Your Followers
You can’t make an effective social media strategy without knowing who your audience is and what they want. So before we move forward, let’s take a look at your current followers:
If you have fewer than 1000 followers, track them by hand. Just keep in mind that this will be time-consuming and require a lot of organization.
If you have more than 1000 followers, use a tracking tool like Crowdfire or Iconosquare. These tools are relatively easy to set up and use and will provide accurate demographic information about your audience without taking too much time or effort away from posting content.
Run A Giveaway
Giveaways are easy to set up and take little effort on your part. It’s also a great way to get people involved in your brand, which can lead to more sales and word-of-mouth buzz.
To run a giveaway, all you have to do is create a prize that people will want. You can offer something like a free product or a special deal, or even just enter them into a raffle where they get discounts on future purchases. Then tell everyone about it! Use social media sites like Facebook, Twitter, Pinterest, and Instagram to share the news with friends and followers alike. The more people who know about what you’re doing, the more likely they are to participate in the giveaway themselves!
Engage with the Right Accounts
You’ve probably heard that you should follow people who follow you back, but there’s more to it than that. You should also follow accounts that are related to your niche or industry. This way, when someone checks out your profile and sees that you’re following them, they’ll be more likely to check out your profile and follow you back.
Another thing you can do is engage with those accounts! Like their posts, comment on their posts, and leave a positive comment on their page—this will make them more likely to engage with yours in return.
Use Your Bio Link Strategically
If you’re an influencer, one of the best ways to get more followers on Instagram is to use your bio link strategically.
That’s right: Don’t just throw a bunch of referral codes up there and hope for the best. Instead, use Referwo to help you consolidate all your referral codes in one link, making it easier for your followers to find them.
Here’s how it works: First, create a profile on Referwo. Then add all the discount codes you want people to be able to use when they click on your link in your bio. It’s fast, easy, and free!
Then each time you post an article or video that includes a referral code, include that link in your post. That way people will be able to click on it and find all the products or services you recommend and then follow through by using them!
Takeaway
Hopefully, that’s self-explanatory! Using these strategies, you should be able to expand your Instagram following and increase your engagement levels. All it takes is a bit of forethought and, of course, a little bit of hard work.
