Referwo vs #Gifted 

Which One is Better?

Social Media and pop culture dictate trends and fashion in this day and age – it’s truer now than it’s ever been. This provides a stepping tool for both brands and influencers to show the world what they have to offer. 

Thus, to aid the method of promotion and marketing, influencer marketing platforms have stepped into the business to connect brands with influencers and content creators. 

Two such platforms are Referwo and #Gifted, providing influencers and brands with streamlined processes to campaign their goods and maximise their revenue, helping you gain an edge in this fast-paced world.

But, of course, with a department as essential as marketing, you need to make the perfect choice of platform to aid you on your journey. This blog takes you through everything you need to know about both services, including all the reasons why Referwo would make the perfect fit for you.

1. Platforms at a Glance

#Gifted’s strategy focuses on brands sending gifts to influencers to market their product or service. In exchange for these gifts, influencers produce content to promote the goods and services they have been gifted. 

It’s a very straightforward process, one that aims to simplify influencer marketing into a basic give-and-take. Similarly, the interface is straightforward too, by which influencers can track their gifts and campaigns, and modify them. However, as simple as it is, it comes with its own set of limitations. 

On the other hand, Referwo is a bit more comprehensive as a leader in affiliate influencer marketing. Rather than just stopping at gifts in exchange for promotion, Referwo has a wider range of different types of campaigns, that don’t just stop at gifting, but include paid collaborations and affiliate campaigns as well. This allows your brand to build tailored campaigns that suit your marketing strategy to meet your specific goal.

For example, you can partner with macro influencers for paid collabs to extend your reach, or can get detailed video content based on provided scripts. Additionally, you can connect with micro and nano influencers through gifted collaborations to boost brand awareness.

Furthermore, brands can easily track sales through affiliate campaigns, which ensures a well-rounded approach to influencer marketing. This way, Referwo equips brands with the tools they need to achieve their campaign objectives. 

2. Connect – By Your Standards

As a brand, it’s critical for you to find an influencer that fits your needs and your product, and represents your image as a whole. The same goes for the influencer at the other end of the deal. Let’s look over the way either of your choices bridges this gap between brand and influencer.

As each #Gifted user sets up their base requirements and preferences, #Gifted’s algorithm recommends and connects influencers with brands based on content type, follower count, location, and so on.

But here is a place where #Gifted’s gift-based strategy corners them in terms of connections: since the focus is only on gifts and exchanged promotions, the algorithm can’t guarantee a match to a brand or influencer who is interested in strategic, long-term influencer marketing.

Contrastingly, Referwo’s influencer search strategy allows you to publish a campaign with a wider range of criteria to connect you with the right influencer. As the influencers approach you by applying to this campaign, you get to connect with creators that truly align with your marketing strategies and aims.

You can also sort the influencers based on their past sales history, ensuring they have genuine followers who actively engage and are likely to purchase the products they recommend. Additionally, you can sort them by their past performance, engagement rates, follower demographics, and even the style and quality of their content.

3. An Unrestrictive, Customisable Journey

Considering #Gifted’s simple strategy, their campaign management is straightforward. You can track your campaigns and how they’re performing, and manage details regarding gifts and content. 

However, you can’t do much with your campaign aside from that, since #Gifted doesn’t allow for much customisation, especially if you’re looking for a more detailed strategy or a campaign that’s on a larger scale.

On the other hand, Referwo allows for every aspect of the campaign to be managed efficiently with a CRM system, from start to finish, from setting your goals to tracking your performance. 

Unlike #Gifted, Referwo doesn’t limit itself to gifting as the only form of promotion; there are a wide variety of campaign options to choose from, such as discount codes and paid collaborations. To ensure that the campaign isn’t straying from its goals and requirements, Referwo offers tools that move alongside the campaign, by which you can ensure that your content successfully meets the brand’s requirements. 

Everything That Makes Referwo A Top Choice

A Tool to Fit Your Needs

An Unrestrictive, Smooth Journey

Leading the Way to the Right Audience

Unmatched Performance 

Easy on the Pocket

4. Affiliate Marketing with Automated Codes & Dealshub

Affiliate marketing offers brands a powerful way to track performance and boost sales, and Referwo takes this to the next level with its automated discount code system and its innovative Dealshub.

Referwo takes the hassle out of the affiliate marketing process by automatically generating discount codes for influencers. These codes can be easily promoted on social media or included in content captions, making it easier for influencers to connect with their audience. The platform also tracks the usage of these discount codes, allowing brands to monitor performance without extra manual work.

With Referwo’s Dealshub, influencers can showcase all their discount codes in one link. This centralised link can be shared across multiple social media accounts, driving traffic and increasing conversion by making it easier for followers to access and use the codes.

Brands using Referwo have the flexibility to set specific commission percentages for influencers, ensuring compensation aligns with campaign goals. The platform also allows for direct payouts based on performance metrics associated with each influencer, making it more straightforward for brands to manage payments.

In contrast, #Gifted requires brands to generate discount codes manually through their e-commerce platforms, like Shopify. This often leads to a more time-consuming process and increases the potential for errors. Brands using #Gifted may also have to subscribe to additional software for tracking and managing discount codes, which adds costs and complexity.

Overall, Referwo’s automated approach to affiliate marketing, combined with Dealshub, not only saves time but also enhances efficiency and increases conversions. For brands looking to create a more effective affiliate program, Referwo clearly stands out as the better choice compared to #Gifted.

5. Free Sample Distribution for Influencers

Referwo automates free sample distribution, allowing influencers to claim samples via discount codes directly from the brand’s website. This eliminates manual tasks like collecting addresses and placing individual orders, saving time and reducing errors.

In contrast, #Gifted requires brands to manually process orders for each influencer, which can be tedious and prone to mistakes, especially with large influencer campaigns. For efficient sample distribution, Referwo’s automated system is the better option.

6. Cost-Effective Solutions for Influencer Marketing

Every business meticulously calculates its costs, and the marketing platform you use should fit in your budget, while also being worth it. Cost efficiency, alongside the platform fitting your specific needs, is crucial.

#Gifted operates on subscription plans that it offers to its users, with different plans for brands and influencers. Though these plans can be considerable for those new to marketing, or experimenting with something new, the costs can quickly add up for larger brands or those running multiple campaigns.

Referwo’s pricing plans are more suitable for businesses of all sizes since there are different plans for a range of businesses and influencers. 

Referwo won’t restrict you with a subscription plan even before you have a chance to try it out. For its basic, starter and standard plans, Referwo offers a 30-day free trial, so you can have a chance to analyse the tolls yourself and make an informed decision. 

Furthermore, the platform also offers hefty discounts for the brands who like to pre-plan and clear all their dues on a yearly basis. As a brand, you can save 20% of the price you annually spend on Referwo. 

7. Your Support Along the Way

Both platforms offer a user-friendly interface that’s easy to get the hang of, but there are some differences in the extent of support each platform provides.

#Gifted is popular among circles of influencer marketing mainly due to its sheer ease of use; the interface isn’t intimidating and the processes are simple, making it seem like a good choice for those new to influencer marketing. 

In case of any bumps along the way, there are FAQs available that can provide solutions to your problems, hand in hand with some basic customer support. 

However, despite this customer support being rudimentary, there are still considerable delays in answering queries and aiding users, as the customer support services can be slow.

On the flip side, when Referwo says they’re with you every step of the way, they mean it. This doesn’t just stop at basic services, like a dedicated live chat, it also includes personalised onboarding calls and training to help you settle perfectly into the interface, making the process even more streamlined. 

Even if your experience with influencer marketing is limited, Referwo’s interface and tools are easy to navigate and make for a smooth, secure experience.

Referwo vs. #Gifted

Although #Gifted does offer valuable tools and benefits, you shouldn’t stop at the basic services they provide. Referwo is a powerhouse for your affiliate and influencer marketing needs; with its easy interface, campaign management, and dedicated customer service, your marketing campaigns are easily navigated within the palm of your hand. 

Whether your goals are to experiment with influencer marketing or to expand a pre-existing brand, Referwo makes sure to serve you perfectly with its customisable services, so you can reach your goals and beyond. Visit Referwo today and take your influencing marketing strategy to the next level!