Referwo vs. Grin 

Right Pick for the Right Marketing

Ever since social media became the main medium of communication, influencer marketing has become an essential form of advertisement and communication, rather than a niche innovation. 

This comes with an added ability to learn more about your target demographic, and connect with a way that couldn’t be done before. 

Hence, it’s equally crucial for you to choose an appropriate and efficient mode of influencer marketing that best suits your needs and brand, and two such platforms offering their services are Referwo and Grin. 

Both brands have gained popularity in the field of online influencer marketing for their respective features and services, but if you have to make a choice, we’d recommend Referwo. 

Here’s why:

1. Influencer Discovery: Priceless Connections.

Finding influencers who align with your brand and vision is a crucial part of influencer marketing. The success of your campaign is heavily driven by this choice alone, so the platform’s matching capabilities should be perfectly attuned to your needs.

This is the main difference between Referwo and Grin. With Referwo, brands can publish their campaigns and then sit back as influencers apply to participate. This makes the process more efficient and saves brands from actively searching for the right influencers. 

In contrast, Grin requires brands to navigate a directory to find suitable influencers, reaching out to each one individually via email or direct message. This adds extra workload, as brands must pitch to influencers one by one.

Referwo helps skip this hassle by allowing brands to specify their campaign requirements in detail. They can set criteria for the types of influencers they want, such as follower count, engagement rate, and niche. 

Once the campaign is live, influencers who match these criteria can apply directly. This results in a pool of interested candidates without the need for extensive outreach.

Additionally, Referwo provides valuable insights to help brands make informed decisions. As influencers apply, brands can access detailed metrics, including engagement rates, average likes, shares, comments, and views on their social media profiles. 

They can also review influencers’ portfolios showcasing their previous work and read feedback from past collaborations. Brands can even see if an influencer has successfully generated sales for other brands on the platform, ensuring they choose the best fit for their campaign. 

This combination of convenience and insightful data makes Referwo an excellent option for influencer marketing.

2. Interface: Design and Accessibility.

A platform having a wide variety of features is important, but what’s even more essential is how easy these features are to access and use. An interface should be developed while keeping in mind ease of access. Let’s see how either platform compares with these factors in mind:

A part of Grin’s fame is the wide range of features they provide. As you get onboarded, you’re greeted with a feature-rich panel, and while this might seem beneficial to your business or campaign, it can actually set back your process of setting up due to the complexity. 

Unless you have considerable technical expertise, onboarding with Grin can be overwhelming at best, and outright interruptive to your business at worst. Despite the training processes they offer, it’s still a steep learning curve that can cause delays in your journey, and even demoralize users.

On the other hand, while Referwo does provide an extensive set of features, their interface prioritises ease of use and accessibility. The design is simple and clean, and guides users to the features they may need with its intuitive navigation tool. 

3. Affiliate Platform: Comprehensiveness.

Referwo’s affiliate program stands out significantly when compared to Grin. 

With Referwo, brands can effortlessly generate unique discount codes for influencers to promote on their social media or include in their content captions. The platform automatically tracks the usage of these codes and calculates the commissions due to influencers based on the brand’s specific campaign settings. 

Brands have the flexibility to set commission percentages and discounts for their followers, which streamlines the entire process.

In contrast, Grin requires brands to manually create and manage discount codes. This adds extra work, as brands must also track performance and payments individually, which can become cumbersome, especially when working with multiple influencers. 

Grin’s manual approach can slow down the process and create additional administrative burdens, while Referwo automates these tasks, making it easier for brands to focus on their campaigns. 

With Referwo, the affiliate program is not only integrated but also efficient, allowing brands to manage influencer relationships without the hassle that comes with Grin’s more manual processes.

4. Price: Affordable and Flexible.

Every business needs to keep cost-effectiveness in consideration. Mindful budgeting is necessary, especially for startups and small-scale businesses, so your choice in platform should fit your budget requirements.

While it’s true that Grin offers a robust set of features, this comes with a hefty price that’s more suited to large-scale corporations. Though the pricing is to an extent customizable, the general prices they offer lie on the pricier side of the spectrum, starting from $2,125/month. 

This doesn’t make Grin a good option for those with tight budgets, or those who are just experimenting with influencer marketing.

Referwo aims to be flexible in every way it can be, and that includes pricing and subscription plans along with a 30-day free trial period. The platform offers a range of pricing tiers that cater to businesses of all sizes. Their pricing plans start from as low as $59/month, which makes the powerful and efficient tool of influencer marketing available to small scale businesses, or those just starting out in this department and wanting to test the waters. 

Referwo’s pricing is transparent and cost efficient, yet, the platform’s cost-effective nature doesn’t come at the expense of quality; instead, it ensures that brands get the most out of their investment, which means that Referwo fits perfectly in your budget plans, regardless of the size.

5. Campaign Management: As Per Your Needs.

You’ve probably embarked on this marketing journey with your specific goals and objectives. Hence, it’s pertinent for your choice of platform to actually cater to your goals, which requires ease of management.

Referwo offers a CRM system that presents campaigns in a step-by-step format, enabling brands to manage their campaigns more systematically. 

This campaign management system streamlines the workflow, making it easy to track progress, set objectives, and communicate with influencers.

In contrast, platforms like The Right Fit may lack this structured approach, which can complicate campaign management for brands. 

With Referwo’s clear, organized system, brands can efficiently oversee all aspects of their campaigns, ensuring nothing falls through the cracks. This feature enhances productivity and simplifies the overall influencer marketing process.

Referwo: The Best Tool for Influencer Marketing

1. User-Friendly Interface
2. Flexible Pricing
3. Advanced Influencer Discovery

5, Automated Code Tracking

6. Comprehensive Customer Support

6. Content Delivery: Secure & Hassle-Free.

In terms of content delivery, Referwo has a secure strategy in place. Once brands approve an influencer, Referwo generates system codes that enable influencers to claim their free samples directly from the brand’s website. 

This automated process means brands don’t have to manually gather addresses or create individual orders. Instead, they simply receive influencer orders like any regular customer order, allowing for efficient sample distribution.

Referwo also has an alert system that notifies influencers to deliver content on time. If content is delayed, brands can flag influencers, and Referwo’s representatives can follow up on their behalf. 

Alternatively, brands can use the internal chat feature to directly communicate with influencers. This integrated approach not only simplifies content management but also reduces administrative burden.

In contrast, Grin requires brands to manage the sample distribution manually. This means brands must collect influencers’ addresses and create orders individually, which can be time-consuming and prone to errors. 

After receiving their samples, influencers using Grin may not have an automated alert system to ensure timely content delivery. Brands would need to follow up independently, adding extra steps to their workflow.

Overall, Referwo’s streamlined processes for sample distribution and content tracking make it a more efficient choice compared to Grin, allowing brands to focus more on building relationships with influencers rather than getting bogged down in logistics.

7. Customer Support and Resources: Comprehensive Support for All Users

When it comes to customer support, having access to timely and helpful assistance can make a huge difference in the user experience.

Grin offers customer support, but it is primarily tailored towards larger enterprises. While the support team is knowledgeable, the level of assistance provided may vary depending on the pricing tier and size of the business, and may not always address specific user concerns.

Referwo excels in providing comprehensive customer support that is accessible to businesses of all sizes. The platform offers 24/7 live chat support, ensuring that users can get help whenever they need it, no matter the hour.

In addition to responsive customer service, Referwo provides a large amount of resources, including tutorials, guides, and best practices, that are designed to help users get the most out of the platform. As a brand wants to be on board, they can quickly book a 15-minute demo to understand the process thoroughly. 

Referwo vs. Grin

The Takeaway

While both Grin and Referwo offer valuable tools for influencer marketing, Referwo stands out as the superior choice for many brands, particularly those that prioritise ease of use, affordability, and automation of tasks. 

With its user-friendly interface, flexible pricing, effective discovery capabilities, and comprehensive support, Referwo provides a powerful platform that empowers brands to succeed in the competitive world of influencer marketing. Whether you’re a small business just starting out or an established brand looking to enhance your influencer marketing strategy, Referwo offers the tools and support you need to achieve your goals.