Your Top Pick for Influencer Marketing
If you’re having trouble deciding which influencer marketing platform is best for your brand, you’re in the right place.
Feeling confused is a common reaction to having so many choices available. Referwo and The Social Cat are two well-liked platforms that have become top picks, but which one is better for you?
Choosing the right platform takes a lot more than evaluating its skills; it also involves figuring out which one best fits your needs and workflow. This comparison will therefore help you choose the platform that most matches your needs and actually understands what you want, regardless of your degree of experience with influencer marketing.
In this post, we will evaluate these two platforms, highlighting Referwo’s capabilities and showing why it may be the better choice for your influencer marketing plan.
What Do They Do?
The Social Cat matches you with influencers based on unique methods, which almost simplifies the process. If you’re looking to save time, this method works well because it finds influencers for you.
Much like The Social Cat, Referwo also finds the right content creators for you; however, the platform distinguishes itself by offering you greater freedom and adaptability. Referwo allows you to publish your campaign based on a set of particular parameters for the influencer you need, such as audience size, engagement rate, and niche.
In order to ensure a more specialised and successful campaign, you can choose influencers by hand that genuinely match the specific requirements of your company.
How Do They Assist You in Finding Influencers?
When it comes to Referwo, getting the right influencers to approach you is a piece of cake.
As a brand, all you need to do is publish a campaign with a specific criteria for influencers. This criteria can include the size of their audience, engagement rate, location, niche, and their style of content. The content creators fitting this criteria that are interested to work with you would apply to your campaign, allowing you to choose which suits your brand’s needs the most, making the entire process of influencer discovery hassle-free.
On the other hand, by matching you with influencers using artificial intelligence, The Social Cat streamlines the process. This might save you time, but it might also limit your ability to find and select the precise people you want to collaborate with.
What About the Pricing?
Referwo provides competitive pricing options that accommodate a wide range of business budgets, with plans starting as low as $59. This makes it accessible for businesses of any size, no matter their financial resources. Plus, a 30-day free trial allows brands to explore the platform and make informed decisions before committing fully.
In contrast, The Social Cat starts at $99/month, but its pricing may escalate quickly if additional features or larger campaigns are needed. While The Social Cat offers fewer pricing tiers, Referwo’s affordable plans ensure brands can connect with more influencers without sacrificing flexibility or cost-effectiveness.
How Does Their Customer Service Stand Up?
Referwo is fully committed to providing exceptional customer service. Each account is supported by a marketing strategist who oversees every brand’s influencer marketing efforts. Our strategist offers personalised guidance, providing tips on how to maximise your brand’s success through influencer marketing. Additionally, we proactively follow up with brands on their flagged influencers, ensuring your campaigns stay on track and perform optimally. With this hands-on support, Referwo helps you unlock the full potential of your influencer marketing strategies.Referwo also provides an onboarding call to guide brands through setting up their account and launching their first two campaigns. This personalised support ensures that brands can quickly and confidently start leveraging the platform’s full potential.
The Social Cat, on the other hand, does offer customer service, but it may not be as comprehensive as Referwo’s. They are helpful when you need them, but their support may not be as direct. Referwo might be a better option if you place a high importance on having access to a lot of information and prompt assistance.
How Easy is it to Use?
Simplicity was a key design principle when creating Referwo. It is an excellent option for beginners because of its clear and simple usability. Referwo’s user interface is simple and easy to understand, even if you’ve never used an influencer marketing platform before.
The Social Cat is likewise user-friendly, but may not be as straightforward as Referwo. For some users, especially those unfamiliar with this type of platform, navigation may be a little more difficult. If you value simplicity of use, you might find Referwo’s uncomplicated design more appealing.
Cooperation and Interaction
Referwo allows for easy collaboration with influencers with a CRM system. You may collaborate on campaigns, exchange ideas, and have direct conversations with influencers using the built-in messaging capabilities on the platform. By using integrated interaction, you can make sure that all parties are in agreement and that your initiatives are successful.
The Social Cat provides communication features as well, though they might not be as easy to use as Referwo’s. Though there may be more exchanges in the process, which could result in misunderstandings, you can still interact with influencers. Referwo’s solution might be more practical if efficient collaboration is a top concern.
Referwo: The Ultimate Winner
Hassle-free influencer discovery with content creators approaching you.
Unique codes generated for influencers to claim free samples and share with followers.
Influencers earn commissions on sales through their discount codes.
Dealshub for influencers to display all their discount codes.
Flexible payment plans with a convenient 30-day free trial period.
Insights into audience engagement, ROI, and campaign effectiveness.
Automated Code Generation
Referwo stands out by allowing brands to create comprehensive affiliate campaigns that simplify the process for influencers. Our system automatically generates unique discount codes for influencers, enabling them to easily claim free samples and promote these codes to their followers.
When sales are made using their discount codes, influencers earn commissions, incentivising them to drive more sales.
In addition, Referwo features a Dealshub, a centralised platform where influencers can showcase all their discount codes.
This feature not only makes it easier for followers to find and use these codes when they’re ready to make a purchase but also enhances the brand’s visibility within the influencer’s community.
In contrast, The Social Cat primarily focuses on connecting brands with influencers but lacks the same level of integration for affiliate campaigns and discount code management. While they provide basic promotional capabilities, they do not offer a dedicated space like Dealshub for influencers to consolidate their discount codes.
As a result, brands using The Social Cat may miss out on the increased conversion rates and additional exposure that Referwo provides through its streamlined and user-friendly features.
Combining Tools with One Another
There are many additional marketing platforms that Referwo easily interacts with, including Shopify and WooCommerce, allowing brands to automatically generate and track discount codes for influencers. This automation saves time and reduces manual errors, in contrast to The Social Cat, which requires brands to handle code creation and tracking manually.
Referwo also features a Dealshub, where influencers can centralize their discount codes, making it easy for followers to access them and increasing conversion rates. The Social Cat lacks this centralized promotion feature, complicating sales efforts for influencers.
The variety of choices in Referwo makes it easier to manage all of your marketing operations in one location if you rely extensively on connections with other platforms.
User Review & Feedback
Referwo is generally rated well by users who value its feature-rich features, customer service that is quick to respond to, and ease of use. Its strong campaign management capabilities and user-friendly design are cited by many as two of its main benefits. You can get a better idea of Referwo’s performance in practical situations by reading customer feedback.
Although some users feel that its AI-driven strategy doesn’t always exactly suit their demands, The Social Cat also receives positive reviews. The lack of privacy over influencer selection can be a drawback for some, despite its automation and efficiency being appreciated.
Why Referwo Could Be Your Best Option
It’s obvious from a comparison of Referwo and The Social Cat that each platform has advantages, but Referwo seems like a better option if you’re searching for a platform that’s simple to use, has flexible pricing, top-notch customer service, and assists you in creating long-lasting connections with influencers.
Referwo’s rich features and intuitive interface make it an excellent choice for beginner and experienced marketers alike. Referwo offers all the tools you need to successfully execute influencer marketing, regardless of the size of your campaign or effort. Consider Referwo if you’re looking for a platform that can assist you accomplish your objectives and comprehend your wants.
