Referwo vs Traackr

Find the Right Tool

Are you having trouble finding the ideal influencers for your brand? 

With so many influencer marketing platform options, it is always difficult to find the right one. Selecting the incorrect platform can be costly for any size of business as it can affect not only your brand’s reputation but also your time and money. 

How can you tell which one will suit you the most? How do you find the needle in the haystack, a.k.a. “The Perfect Tool”? 

In this detailed comparison of Referwo and Traackr, two well-known influencer marketing platforms, we will help you make the ideal choice for minimizing your influencer marketing requirements and optimizing your outcomes. 

Are you curious about the differences between these two platforms? 

Let’s get started!

Influencer Inquiry

With Referwo, the process of connecting with the right influencers for your brand is quite simple. By allowing brands to publish campaigns based on specific criteria, Referwo allows the brand to take a back seat instead of finding the influencers manually. Influencers can apply directly to these campaigns, which gives brands a diverse pool of applicants to choose from.

This approach eliminates the manual search for influencers, ultimately saving time and effort of your brand. You can also filter applications based on your predefined criteria and select the best-fit influencers without the hassle of outreach.

On the other hand, Traackr has one of the biggest influencer datasets in the business and provides a robust influencer discovery function as well. But its extensive data set makes the selecting process more time-consuming, as you have to find the influencers individually and outreach them one-by-one. 

If you want quick and simple results with Traackr, you may have to spend more time sorting through influencers in order to locate the ideal fit. This results in time-consumption which would have otherwise been utilised for another task. 

With Referwo, you can efficiently connect with influencers who truly align with your brand values, making the selection process straightforward and effective.

Campaign Management

Referwo makes campaign management easier by providing a comprehensive CRM system that displays your campaigns in organised steps. This allows you to monitor and control multiple influencer partnerships from a single location. With user-friendly tools, you can easily evaluate campaign performances, track success metrics, and calculate average ROI as needed.

The structured presentation ensures that you can focus on maximising the effectiveness of your marketing initiatives without getting overwhelmed.

Although Traackr offers powerful campaign management tools, its intended audience is more experienced users with large-scale campaign management background. Its extensive reporting and analytics features are strong, but they might be challenging to use. 

Traackr might work well for managing a worldwide marketing team, but it might feel too complex if you’re seeking for something more simplified.

Easy to Use

The simplicity of use of Referwo is one of its main benefits. Referwo’s interface is made to be easy to use, regardless of whether you own a small business, are new to influencer marketing, or are a member of a larger team. 

You don’t need to be tech-savvy to use the platform. Referwo’s user-friendly interface makes it simple to run campaigns, monitor influencer performance, and calculate profitability.

However, Traackr provides a more advanced, feature-rich platform. Larger companies or marketing agencies could find this interesting, but if you’re just getting started or want something simpler, it can be difficult. Traackr is not the best option for people who need immediate solutions because of its complicated setup, which could take more time for training and hiring.

Why Choose Referwo?

Ease of Use: Simple, user-friendly interface.

Influencer Discovery: Criteria-based selection.

Campaign Management: Streamlined and easy to use.

Cost and Budgeting: Affordable and flexible pricing.

Cost and Budgeting

Referwo’s price is yet another distinguishing feature. Referwo provides flexibility for the brands, with options starting at just $59/month that are not only affordable and customized to meet the needs of both small and large enterprises. 

On top of it, you get a 30-day free trial period with access to all the required services. Because of this, it’s an affordable option for companies trying to grow their influencer marketing without going over budget.

Traackr is recognised for its high prices, which reflect the advanced features it provides. For larger companies or businesses that need advanced features, this might be worth it, but for startups or smaller firms just getting into influencer marketing, it might be too expensive. 

Referwo provides a far more cost-effective option for people looking for a powerful platform without the high price tag.

Client Assistance

The goal of Referwo’s customer service staff is to assist users at every stage. They offer a 15-minute demo call to help you through the process, whether you need it for account setup or simply for an understanding of the platform. You will constantly feel encouraged and confident in your influencer marketing efforts with this direct strategy.

Traackr offers primarily to larger businesses, even though it provides exceptional client assistance. If your brand is new to the platform or you’re a smaller brand, you might discover that the amount of personalized service is not as readily available. 

Referwo’s focus on offering individualized, customized support makes it simpler for all users to have assurance in their campaign.

Affiliate Program

Referwo offers a comprehensive affiliate program that automates the process of generating discount codes for influencers. 

When influencers promote products on social media, they can easily share these codes in their posts or captions. The system automatically tracks the usage of these discount codes and calculates commissions based on the brand’s campaign settings. 

This means brands can define the percentage commission they want to offer influencers and set discounts for their followers without the hassle of manual tracking.

In contrast, Traackr requires brands to manage discount codes individually, which can be tedious and time-consuming, especially when working with multiple influencers. Brands often find themselves juggling different codes, tracking their usage, and processing payments manually, leading to errors and inefficiencies.

Centralised Code Management

Another standout feature of Referwo is Dealshub. This feature allows influencers to consolidate all their discount codes in one place, generating a unique link for their social media bios.

When followers are ready to make a purchase, they can easily find the influencer’s discount code in the Dealshub. This centralised approach increases the likelihood of conversions, helping brands generate more sales.

In comparison, Traackr lacks this centralised system, making it harder for influencers to promote multiple products effectively. This added complexity can hinder sales and impact overall campaign success.

Overall, Referwo’s automated affiliate program and user-friendly features give it a significant edge over Traackr, making it the preferred choice for brands looking to maximize their influencer marketing efforts.

Social Media Platform Integration

Referwo makes managing discount codes straightforward by connecting directly with your Shopify or WooCommerce store. This integration allows automatic generation and tracking of discount codes, which saves your brand manual time and effort.

This way, brands don’t have to manually create codes for influencers to claim free samples or promote products. Instead, the system takes care of everything, tracking usage and calculating commissions for influencers automatically.

Although strong integration is also provided by Traackr, the setup may need more work. Even if it connects to many different platforms, additional technical know-how might be needed to get everything up and running.

Referwo vs. Traackr

Why Referwo is the Right Choice for Your Brand

Referwo is a platform that is very suitable for businesses seeking to optimise their influencer marketing initiatives. It provides everything you need to manage successful campaigns without becoming stuck in complexity, including an intuitive user interface, CRM system, and transparent performance indicators.

Although Traackr is an effective platform for big businesses, not all businesses will be able to afford its higher expenses and complexity. Referwo is a superior option if your business is small to medium-sized or is just starting because of its user-friendly features, reasonable price, and attentive customer service. 

Influencer marketing gets easier while still producing meaningful results, which makes it ideal for brands that want performance, flexibility, and convenience of use without a demanding training. It enables you to concentrate on what really counts: connecting with the right influencers and optimizing the results of your campaign. 

Contact Referwo today for an affordable, easily scalable solution that expands with your company.