Referwo vs. TRIBE

Which one to pick? 

With the trend of influencer marketing still on the rise, there’s always a need for a better tool which can overtake the technicalities of planning, strategizing and implementing a strategy and help you connect with the right social media personalities in the market. 

While Referwo should definitely be your platform of choice for advancing the success of your brand, you cannot deny the efficiency of TRIBE, another tool known for yielding outstanding outcomes. 

So, keeping your brand’s needs and expectations in mind, which tool is the right pick for you? 

Let’s examine the reasons behind the both tools being the top choice of customers and dig out the one that supersedes the other in the final showdown! 

Influencer Search and Matching

With Referwo, brands can publish their campaign and sit back as influencers apply directly. They can include specific criteria in their campaign brief, detailing what they want from influencers, and set guidelines for the type of influencers eligible to apply. 

This streamlined process allows brands to filter and approve only those influencers who best fit their campaign goals. This efficiency sets Referwo apart, making influencer discovery much simpler and more effective than on other platforms.

Most of the influencers in Referwo’s database are Australian micro and nano influencers with up to 60% higher engagement rates than mega influencers. This gives brands an advantage in connecting with individuals who resonate well with local audiences and hold authority in their niches.

In contrast, TRIBE requires brands to search through directories and reach out to influencers individually via email or direct message for collaboration. This adds extra work, as brands must pitch to each influencer one by one.

Campaign Management

Referwo provides a powerful CRM system designed for efficient campaign management. Brands can easily oversee multiple influencer partnerships from a centralised dashboard. 

This platform allows you to monitor performance and track key metrics in a clear, organised manner. This way, brands can create campaigns that are in line with their own goals, whether they include trying out different content formats or focusing on a specific demographic. 

TRIBE, on the other hand, provides a more uniform method for carrying out campaigns. While this might work well for simple initiatives, it might not offer as much flexibility for more complicated or multi-phase programs. 

Referwo’s systemised approach is more flexible to a brand with a campaign strategy including various influencers and phases than TRIBE’s offerings.

Budgeting and Cost Efficiency

When choosing the right tool for your business, it is always pertinent to evaluate if the tool fits your budget. 

Referwo offers budget-friendly pricing plans, starting at $59 per month, making it ideal for the brands who are just starting out in influencer marketing. If you’re unsure whether Referwo is the right call, you can also avail a 30-day trial period with full access to its features. 

On the other hand, TRIBE’s pricing plans are more suited for large enterprises, with minimal cost starting at $10,000/month. With Referwo’s automated budget solutions, brands can avoid the time-consuming and inefficient process of manually tracking spending and managing payments to influencers. 

What Does An Ideal Tool Look Like?

Easy influencer search

Campaign planning

Performance monitoring 

Cost efficiency

Accessibility & Compatibility

Smooth Campaign Execution

User Assistance and Resources

Referwo provides comprehensive user assistance for brands, including customer service paired with a variety of instructional tools, such as live chat, demos and guides. To make the most of the platform’s capabilities, brands can call for a 15-minute demo before getting on-board with Referwo. 

Referwo’s customer support team is always at your disposal to help with onboarding and offer advice on campaign optimization depending on particular objectives and difficulties.

TRIBE, on the flip side, depends on user-to-user community support through forums and blogs where members can exchange experiences and advice. This method does not offer the same level of individualized support as dedicated channels, but it can still offer insightful information and peer support. 

Referwo offers materials that may be more helpful to brands that need more individualised and direct support.

Centralised Code Management

Referwo features an innovative tool called Dealshub, which allows influencers to consolidate all their discount codes in one central location. Influencers can create a unique Referwo link to include in their bios.

This means that when their followers are ready to make a purchase, they can easily access all the available discount codes in one place. This streamlined access significantly boosts the likelihood of conversions, ultimately driving more sales for the brands they represent.

On the other hand, TRIBE lacks a centralised system for managing discount codes. Influencers using TRIBE struggle to promote multiple brands effectively, as they don’t have a single point of access for their codes. This fragmentation can lead to missed opportunities and lower sales conversions, making it harder for brands to maximise their marketing efforts.

In this regard, Referwo clearly outshines TRIBE, providing a user-friendly solution that enhances the influencer’s ability to promote products while driving more sales for brands.

Smooth Integration

Referwo offers easy integration with Shopify and WooCommerce, which allows brands to automatically generate and track discount codes. 

This integration removes the need for manual code creation, allowing influencers to easily claim their free samples and promote the brand to earn commissions. The system automatically tracks the usage of these discount codes and calculates the commissions owed to influencers, saving brands significant time.

In contrast, TRIBE does not provide this level of automation. Brands may find themselves manually creating discount codes and tracking their performance across multiple influencers. This can lead to inefficiencies and increased workload, especially when managing numerous partnerships.

With Referwo’s automated system, brands can focus on their marketing strategies rather than getting bogged down in administrative tasks. This feature makes it a superior choice for those looking to optimize their influencer marketing efforts.

Referral Code Tracking

Referral codes are important to track, as they share valuable insights on the effectiveness of an influencer’s strategy and help you know which celebrity code is offering its peak performance.

Although TRIBE has a method of tracking referral codes, their core focus remains on the influencer discovery, which may provide a challenge for consumers seeking to maintain tabs on their referrals and prizes.  

TRIBE requires brands to manually create, manage and track codes, often leading to a tiresome process. Brands must individually generate codes through their e-commerce platforms and track their performance separately. 

This can become time-consuming, especially when working with multiple influencers. Additionally, with TRIBE, brands need to invest in third-party software to handle this tracking, which adds unnecessary costs.

Referwo, on the flip side, provides a more comprehensive and easy experience to the users using referral codes. It offers a robust affiliate program that automatically generates discount codes for influencers to share on their social media.

This system not only simplifies code distribution but also tracks usage and calculates commissions based on the brand’s campaign settings. Brands can easily set the percentage commission and discounts for followers on each sale, making the process efficient and straightforward.

With Referwo, brands benefit from an all-in-one solution that eliminates manual tracking and potential errors. This efficiency gives Referwo a significant edge over TRIBE, making it the superior choice for brands looking to optimize their influencer marketing efforts.

Easy Accessibility 

Although perfectly capable in its working, the platform TRIBE has a few shortcomings. Because it can only be accessed through mobile devices, its accessibility is restricted. This limits its accessibility and reach for individuals who are more comfortable using tablets or desktop computers. 

In contrast, Referwo has an advantage over TRIBE, as it is available on various devices in the form of app and web platforms, such as desktop, tablet, and mobile phones. This makes it easier to use, operate, and manage from anywhere, on any device. 

Referwo vs. TRIBE

The Winner

Although both tools have their unique sets of advantages, Referwo stands out as a better option because of its campaign management tools, performance monitoring, and influencer search and matching capabilities. It offers a more complete, flexible, and efficient solution suitable for all sizes of businesses. 

Numerous brands have used Referwo’s platform to gain remarkable achievements via influencer marketing, as demonstrated by success stories. Visit the website today and help your brand meet contemporary marketing demands while producing better results in the online market.