With influencer marketing and online campaigns rapidly becoming a popular strategy for both brands and influencers, it’s no wonder there are so many platforms available to cater to their needs. Demand grows, and with it, supply does, too, but the question is;

Which platform should you use for your online campaigns and brand deal needs?

Referwo recognises this wide variety of competition and, therefore, aims to achieve a standard that places them above and beyond. Even still, the user may have doubts before selecting which platform to utilise, especially with options as influencer-oriented as Vamp, another one of the leaders in this area.

So, let’s make this decision easy for you, as we go over both interfaces’ extensive features and programs to help you decide which works the best for you- and why Referwo should be your top choice.

An Introduction to Your Options

Before we begin, let’s look over both leading platforms in influencer marketing, so you have a vantage point to make your choice.

Referwo

Referwo specialises in influencer marketing and referrals, that focuses on making referral processes and marketing campaigns less complex for influencers and brands alike. It provides a one-stop solution to influencers wanting to expand their reach, as well as to brands, aiding them in creating and promoting their campaigns.

Vamp

Vamp aims to bridge the gap between content creators and brands. It’s focused on the production of content as the main catalyst of marketing growth and is thus a valuable tool for brands to campaign their services, and monitor and track growth. Vamp streamlines the process of branded and targeted content creation, where its campaigning lies.

Now that we know what each platform is about, let’s move on to what each of them has to offer.

REFERWO

Accessible , Easy Management, Cost-Effective, Simplified

Made For You

Interface and Accessibility

The first concern- or speed bump- most face first is accessibility. The interface of a platform speaks volumes about its services. It needs to be perfect for the user to adapt to.

In terms of a range of services and complex professional tools, brands and influencers in Vamp are greeted with a sleek panel to tend to the needs and processes behind the content-based promotion.

However, since their campaigns are focused on content creation, this initial look is far more complex, as it merges entire different campaigns to be managed simultaneously.

In contrast, Referwo focuses on accessibility. A wider variety of features doesn’t always mean that an interface is easier to grasp, and since Referwo’s interface is more straightforward, the learning curve for brands which are looking to boost their sales and brand awareness via user-generated content is far less steep.

With Referwo’s interactive, user-friendly platform, brands can easily enhance collaboration with the influencers. Instead of the traditional method of individual outreach, you can simply publish your campaigns so the right influencers can reach out to you directly.

This approach not only saves time, but also makes the process of finding, reviewing, and choosing the influencers more efficient.

Services and Requirements- Do they align?

Both platforms operate on a similar basis of promotion through influencer marketing. However, the difference lies in the tools and services they provide.

The main focus of Vamp’s brand marketing, as we briefly discussed, is content creation. This includes paid promoted posts on social media that increase the reach of both the influencer and the brand, product advertisement, and services to streamline content creation for said advertisements.

The feasibility of campaigns can also be estimated through their budgeting and analytical tools. However, social media trends are rapidly fluctuating, so these estimates can’t be depended upon.

Referwo instead has a focus on incorporating affiliate marketing into influencer marketing, which ultimately leads to increased brand awareness and multiplied sales via user-generated content. Since its strategy takes UGC creation, brand awareness and sales generation hand-in-hand, it has a more inclusive approach that helps brands reach influencers more effectively.

Along with the simultaneous management of brands and the simplicity of the process, Referwo also provides users with detailed financial insights, keeping track of the sales generated from the campaigns.

Vamp’s broad services that cater to large brands may seem inviting, but the process of learning and integration into their services, not to mention the focus on social media content, can be overwhelming and difficult to manage for influencers or brands who want simple sales readings of their campaigns.

All About Finances

Payments, budgeting, sales records – finance always remains one of the most prevalent variables in promoting and managing a campaign. Let’s go through the financial processes you’ll have to face while onboarding with either Referwo or Vamp.

Pricing and Packages

The first step, of course, will be the initial plan you choose when you join. Both Referwo and Vamp offer a variety of packages, going from basic starters to premium packs.

Since Vamp deals with large-scale business campaigns, the prices are not too budget-friendly, especially if you’re only just getting into influencer marketing. Their packages begin at an annual subscription of $12,000 for the standard package. Not to mention you might need more add-ons for tools later on.

Referwo’s accessibility doesn’t stop just at its user-friendly interface- it’s good for your pocket too. The packages, starting from $59/month along with a 30-day free trial, don’t sacrifice any of the efficiency that comes with a Referwo subscription and don’t have the catch of any further purchases you might need. It offers peace of mind, not only for your financial matters but also for the ease and affordability with which you can upgrade your plan.

Payment Methods

Referwo’s payment methods remain as transparent and straightforward as every other service offered by the platform.

As you collab with an influencer, Referwo automatically debits the commissions earned by influencers every week directly from your credit card. These commissions are held on the platform for up to 30 days. This allows you to avoid any transactions in case of returns or refunds.

If everything between you and the influencers go smoothly, the commissions are automatically approved after 30 days and are distributed to the influencers. This strategy makes the process of payout management hassle-free for both brands and influencers.

Made for You

When it comes to something as personalised as influencer marketing, a platform needs to be flexible to fit the requirements of its users. Vamp caters to large businesses and their expansive campaigns, which means it’s more or less standardised, with very few changes you can make for your specific campaign.

Since Referwo specialises in affiliate influencer marketing, it recognises the need for unique strategies and adjustments to a campaign – whether due to the limitations of sales data or personal preference. Owing to the simplicity of their tools and design, Referwo can easily adapt to what your brand requires- it’s essentially a one-size-fits-all for businesses of varying scales. This allows influencers and brands to reach their target audience and ultimately boost brand awareness while keeping an eye on success measures via Referwo.

Simple, not Slow

Don’t let the simplicity of Referwo’s methods fool you — not a single detail is missed if you sign up under Referwo.

One of the most important facets of marketing is to simultaneously identify the consumer response, so the next action taken caters to it specifically. Vamp, though it offers performance tracking and analytics, doesn’t take into consideration every reaction to a campaign, be it clicks, shares, or revenue generated from any such action.

However, since Referwo focuses on affiliate influencer marketing, it tracks every possible stream of action from every referral code an influencer or brand is managing with the help of Dealshub. Time is of the essence in marketing, and that is the exact importance of this feature.

Utilising this data tracked in real-time, users can take decisive action about their campaign to maximise their profits and boost their performance.

Referwo vs. Vamp

To conclude, Vamp is a solid option, if you’re a large brand with a larger scale of operation and an even larger budget. But Referwo aims to make influencer marketing accessible to all, regardless of whether it’s a sole-fluencer new to affiliate marketing, a startup, or a medium to large-sized organisation.

Managing referrals and heading an influencer marketing campaign can be intimidating, especially for something as crucial to your brand or purpose as marketing. But with the simplicity of Referwo, it’s much less scary to get started. All the plans are built while keeping in mind the ease of use for individuals, especially for those new to marketing.

Marketing trends are, after all, always fluctuating. Referwo gives you that same freedom and flexibility, minus all the complexities that come with large-scale influencer campaigns. Getting started with Referwo could not be easier, especially due to the 30-day free trial offered with customer support. Visit the website today and take the step with Referwo, your one-stop platform for all your affiliate marketing needs.