Influencers are becoming increasingly popular nowadays, as more businesses and individuals use them to get their products in front of a new audience.
Being an Influencer allows you to connect with large audiences, which can be helpful if you have something to market or promote. But it comes with a downside, too. In this blog post, we’ll break down the pros and cons of being an Influencer, so you can make a more informed decision on whether this is something that could benefit you in the long run.
Pros
Your job is your hobby.
The best part of being an influencer is that you get to do what you love for a living. And when you love what you do, it’s easy to be excited about it—which means that everything else falls into place: the money, the travel opportunities, the social media success.
You’re not a person who works for a living. You’re someone who has a passion for something and wants to share it with the world. You have an opportunity for creative expression that most people don’t get, and you can make a living!
The hours are flexible.
Flexible hours are a huge perk of being an influencer. Not only do you have the freedom to set your schedule, but it also gives you time to do other things like see friends or go on vacation. You can also work from home, which is excellent for people who don’t want to commute daily.
If you love traveling and meeting new people, being an influencer is perfect for you! As an influencer, you’ll get to travel worldwide on behalf of brands or companies that want to promote their products or services with the help of your social media following.
You become a public figure.
When you become an influencer, you have the chance to reach out to your audience and build a relationship with them. You can see how they react to things and use that information to create content that is more relevant to them.
You also have the opportunity to build a brand around your name and become known for something in particular. People will come to recognize your voice and what you stand for—and they’ll return because of it.
You meet new people daily.
You can’t help it—everywhere you go, someone wants to talk to you about something. Whether it’s about the content you’ve been putting out there or who you are as a person, people are always interested in getting to know you better. And that’s great! It makes for one of the best parts of being an influencer: learning about new things and making new friends.
You’re meeting new people—and not just fans and followers. You’re meeting fellow influencers, brands, and people from different walks of life looking to build relationships with you. Getting to know these people and forming genuine connections with them makes the whole process even more rewarding.
You have endless opportunities.
There are no limits to what you can do as an influencer. You can choose to focus on any topic or industry that interests you and become an expert in it.
Being an influencer means working in various industries and building your career. You can do marketing for companies, post content on social media, become a personal trainer, or create your products. The possibilities are endless!
There are also many ways to make a living from being an influencer. You can be an influencer in different forms, like the following:
- You can start your blog and earn money from it. You can also get sponsored for your blog post and get paid for it.
- You can do paid promotions on Instagram, Facebook, or Twitter. It is one of the most common ways to make money as an influencer.
- You can sell products on your social media platforms and get paid for them.
- You can promote brands on your Instagram page and get paid for it.
You get to work with your favorite brands.
You can work with the products you’ve always wanted to try, and when you do, you’ll be able to share that experience with your fans in real time.
If you love fashion, you can access all the latest trends and fashions, and if you’re a makeup artist, you’ll have access to all the newest products coming out—even when they’re not available for sale yet, YOU CAN HAVE THEM!
The best part is that you don’t even have to pay for it—the brand will usually cover the cost of whatever product or service you’re using, so all you have to do is use it!
There are many creative opportunities.
Being an influencer is that you have a lot of creative freedom. You can create content in any form you want as long as it’s effective at driving engagement and revenue for your brand. You can use video, photos, GIFs, and even text—whatever works best for your audience.
You’ll have the opportunity to create art, write stories, and perform. You’ll also be able to share your experiences with the world and inspire others by sharing your story.
As a fashion blogger, for example, you’ll be able to collaborate with designers and stylists and come up with new ways of wearing clothes that people haven’t seen before.
Being an influencer is fun—you get to try new things and meet new people while still sharing something near and dear to your heart.
Cons
It takes a lot of time and energy.
You’ll have to spend hours creating content, which means you’ll have to manage your time to ensure that you’re spending the right amount of time on each project.
Also, you’ll have to spend time networking with other influencers and brands. You can’t put out content and expect people to notice it—you need to work on building your following by connecting with other influencers and brands who may be interested in working together on projects.
It can be stressful and exhausting. The more followers you have, the more pressure there is for you to keep creating content and getting new followers. It can feel like there’s no end in sight, but if you stay consistent, it’s worth it!
There is no pause in the job.
Each project requires you to be on top of your game, and you have to be ready to roll with any content that comes your way.
Even if you’re not working on a project, there are emails to respond to and social media posts to check. It can be stressful, especially when balancing work with your personal life.
It’s hard to turn off the hype machine when there are so many opportunities for growth and success—and sometimes, it can be hard to know when to stop promoting yourself and live your life.
People will judge you.
People will criticize everything from your fashion sense to your political views when you’re an influencer. That’s the way it is. People will judge you for being successful and having a voice—and that’s a good thing! Having people who have the freedom to speak their minds and do what they want is one of the essential things in life.
And it’s not that people will judge you—it’s also that if you don’t like being criticized, then this isn’t your career path. You’ll have to learn to accept criticism and move forward with your life instead of letting it get you down.
The pressure to be a role model.
As an influencer, you have to be the best version of yourself at all times. People will look up to you and want to emulate your style and personality, so you must set a good example. If you’re not careful, this pressure can lead to self-doubt and insecurity—you may feel like there’s no way to ever measure up to your expectations!
An influencer needs a support system—friends who will tell them when they’ve done something good or bad and family members who encourage them when they doubt themselves. Mentors who can offer advice on things like how to manage social media in a way that makes sense for their brand.
Career uncertainty.
One of the biggest struggles with being an influencer is that your career can be unpredictable and unstable. The nature of this career means that you’re always looking for new opportunities, but there’s no guarantee that they will come. You might find yourself out of a job or struggling to make ends meet.
Conclusion
Being an influencer is a dream job for some people. The perks are so tempting:
- Fame and fortune.
- Free products.
- The opportunity to travel and meet new people.
- The chance to be your boss.
But being an influencer also comes with some drawbacks. You must be on social media, which can take time away from your loved ones and friends.
So what’s the bottom line? Is being an influencer worth it? The answer is: Yes! Sure, there are some challenges—but there are so many perks too!
