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News & Blog articles

 You’ll find easy-to-read articles about influencer marketing. Get practical tips, learn the latest trends, and find out how to make the most of your brand collaborations. Whether you’re just starting or looking to improve, our blog has helpful advice for everyone.

Influencer marketing has rapidly grown from a trend into a core marketing channel for eCommerce brands. But the key to success lies not just in jumping on the bandwagon—it’s about knowing how to start influencer marketing, when it makes sense for your brand, and the deeper purpose behind it. Done right, influencer marketing can boost brand awareness, generate authentic user-generated content (UGC), and directly drive sales. Done wrong, it can drain resources with little measurable return.

Ewen L.

Content Writer

Shopify brands are scaling faster with influencer marketing powered by discount codes. This guide shows how to track ROI, boost conversions, and automate campaigns with Referwo’s all-in-one affiliate platform.
Discover the best influencer marketing platforms for Australian brands. Learn key features, compare top tools, and see why Referwo is the go-to for boosting sales and ROI.

Ewen L.

Content Writer

Instagram micro-influencers are transforming e-commerce marketing. Discover how brands drive engagement, trust, and sales with authentic creator partnerships in 2025.

Ewen L.

Content Writer

From Coca-Cola to Glossier, learn how top brands succeed with influencer marketing—and how to apply their strategies to grow your own business in 2025.

Ewen L.

Content Writer

Thinking of hiring an influencer marketing agency? This guide explains how agencies work, what they charge, and the services they offer—so you can choose the right partner and boost your ROI in 2025.

Ewen L.

Content Writer

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