News & Blog articles
You’ll find easy-to-read articles about influencer marketing. Get practical tips, learn the latest trends, and find out how to make the most of your brand collaborations. Whether you’re just starting or looking to improve, our blog has helpful advice for everyone.
Influencer gifting in 2026 is no longer about sending free products and hoping for exposure. This guide shows how brands use nano influencers, UGC, and strategic tracking to turn gifting into a scalable growth channel—without relying on vanity metrics.
Influencer ROI starts with the right tracking tools. This guide breaks down how brands measure real performance—sales, conversions, and content value—using modern platforms like Referwo to turn influencer marketing into predictable revenue.
Influencer performance is no longer about likes—it’s about revenue. This 2026 guide breaks down the exact KPIs brands need to track affiliate influencers, from conversions and sales to attribution and ROI, so you can scale without vanity metrics or spreadsheets.
Micro influencer engagement analysis helps brands go beyond follower counts to measure real impact. This 2026 guide covers key metrics, red flags, and tools like Referwo to select high-performing micro influencers that drive trust, awareness, and sales.
Choosing the right affiliate influencers can make or break your marketing ROI. This practical guide shows brands how to select creators who drive real sales, build trust, and produce high-converting content. Learn step-by-step strategies for audience alignment, engagement analysis, content quality, and performance tracking—plus how platforms like Referwo simplify affiliate campaign management.
