News & Blog articles
You’ll find easy-to-read articles about influencer marketing. Get practical tips, learn the latest trends, and find out how to make the most of your brand collaborations. Whether you’re just starting or looking to improve, our blog has helpful advice for everyone.
Want to grow your e-commerce brand in 2025 without spending big on ads? Learn how to launch an influencer gifting campaign that turns free product samples into powerful marketing content. This step-by-step guide walks you through finding the right creators, setting campaign goals, writing briefs, tracking performance, and using tools like Referwo to drive real results.
In today's digital-first economy, influencer marketing has become one of the most effective strategies for eCommerce brands to build trust, drive traffic, and boost conversions. With consumers spending more time on social media, partnering with trusted content creators allows brands to cut through the noise and reach audiences authentically. If you're an Australian eCommerce brand looking to scale your business with influencer marketing, there's one platform that stands above the rest: Referwo.
referwoadmin
Content Writer
In today's rapidly evolving digital world, mastering social media strategies is essential for brands aiming to expand their reach and enhance engagement. As a trusted advisor in affiliate influencer marketing, we recognise the vital role of crafting impactful social media campaigns that not only strengthen brand identity but also drive significant growth.
In today’s digital world, traditional advertising is losing its grip on consumers. People don’t want to be sold to—they want genuine recommendations from voices they trust. That’s why 92% of consumers now rely on influencers over brand ads when making purchasing decisions. But here’s the catch: influencer marketing can be a hit or miss—unless you build a system that ensures real, trackable results
referwoadmin
Content Writer
Is your influencer marketing strategy built for quick wins or lasting success? In the dynamic realm of affiliate influencer marketing, brands in 2025 face a pivotal choice: Should you engage in short-term collaborations for immediate impact, or invest in long-term partnerships that cultivate trust and ensure sustained growth?
referwoadmin
Content Writer
Is your influencer marketing delivering the ROI you expect? In 2025, brands can no longer afford to invest in influencer campaigns without seeing measurable results. Vanity metrics like likes and comments don’t suffice anymore—conversions, sales, and ROI are what truly matter. As competition intensifies and marketing budgets tighten, brands are shifting their focus to performance-based influencer marketing, a data-driven approach that emphasises measurable results and conversion optimisation.
