News & Blog articles

 You’ll find easy-to-read articles about influencer marketing. Get practical tips, learn the latest trends, and find out how to make the most of your brand collaborations. Whether you’re just starting or looking to improve, our blog has helpful advice for everyone.

Want real growth? Discover how brands like Euclove, Hannah & Henry, and Cherub Baby achieved up to 30x ROAS using Referwo’s influencer marketing platform. This blueprint breaks down the strategies, data, and tools that helped e-commerce brands scale fast and smart.

Ewen L.

Content Writer

Influencer marketing is more than just a trend—it’s a powerful way for brands to drive sales, build credibility, and connect with audiences through authentic content. In this guide, we break down how influencer campaigns work, why they matter for e-commerce brands, and how Referwo makes the process simple and scalable.

Ewen L.

Content Writer

Micro-influencers deliver powerful ROI when brands choose the right fit. In this 2025 guide, learn how to select, brief, and scale with influencers using Referwo’s platform. Discover case studies, tips, and tools that drive real sales.

Ewen L.

Content Writer

Master influencer campaign management in the Australian market with these 5 key steps. Learn how to set strategic goals, pick the right influencers, track success, and build lasting partnerships to boost your e-commerce brand.

Ewen L.

Content Writer

Want to grow your e-commerce brand in 2025 without spending big on ads? Learn how to launch an influencer gifting campaign that turns free product samples into powerful marketing content. This step-by-step guide walks you through finding the right creators, setting campaign goals, writing briefs, tracking performance, and using tools like Referwo to drive real results.

Ewen L.

Content Writer

In today's digital-first economy, influencer marketing has become one of the most effective strategies for eCommerce brands to build trust, drive traffic, and boost conversions. With consumers spending more time on social media, partnering with trusted content creators allows brands to cut through the noise and reach audiences authentically. If you're an Australian eCommerce brand looking to scale your business with influencer marketing, there's one platform that stands above the rest: Referwo.

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