News & Blog articles
You’ll find easy-to-read articles about influencer marketing. Get practical tips, learn the latest trends, and find out how to make the most of your brand collaborations. Whether you’re just starting or looking to improve, our blog has helpful advice for everyone.
Starting an affiliate programme for your Australian Shopify store comes down to three decisions, what commission rate to offer, how you will track which sales each affiliate drives, and where you will find affiliates who already match your audience.
referwoadmin
Content Writer
If you're an Australian Shopify brand weighing up Shopify Collabs versus Referwo, the answer comes down to what you need influencer marketing to actually do for your business. Both platforms connect brands with creators - but they operate at very different depths.
referwoadmin
Content Writer
The key distinction between gifted and paid is not whether content gets posted - on Referwo, gifted creators are obligated to post when they accept a campaign. The real difference is what control the brand retains over the final output.
referwoadmin
Content Writer
A self-serve platform suits brands that want control, lower cost, and the ability to run campaigns often. A managed platform plan, like Referwo's Premium at $399 per month, suits brands that want hands-off execution without a full agency retainer. A full agency suits brands with a larger budget and no internal capacity at all. The right choice depends on your team's time, your budget, and how much you want to be involved day-to-day.
referwoadmin
Content Writer
A good ROAS for influencer marketing is typically around 3:1 or higher, though this varies by vertical, whether creators are paid or gifted, and how attribution is tracked. Paid campaigns are usually judged on direct short-term return, while gifted campaigns often deliver lower measured ROAS but cheaper reach and content.
referwoadmin
Content Writer
Small businesses in Australia can find influencers by setting a clear budget and campaign goal, searching niche hashtags and location tags, checking competitors' followers and creator mentions, and then vetting creators for audience fit and genuine engagement. Start with nano and micro influencers when your budget is limited, make a clear gifted, paid or commission-based offer, and give each creator a unique discount code or affiliate link so you can track sales.
referwoadmin
Content Writer