News & Blog articles
You’ll find easy-to-read articles about influencer marketing. Get practical tips, learn the latest trends, and find out how to make the most of your brand collaborations. Whether you’re just starting or looking to improve, our blog has helpful advice for everyone.
Nurturing influencer partnerships is the key to turning short-term campaigns into long-term revenue channels. Learn practical strategies for relationship management, performance tracking, communication, and scaling influencer ROI through sustainable collaborations.
Sustainable influencer collaborations help brands move beyond one-off posts and build long-term creator partnerships that drive trust, consistency, and measurable ROI. This guide explains how to structure lasting influencer relationships, track real performance, and turn partnerships into predictable revenue growth.
Analysing influencer performance effectively requires more than tracking likes and reach. This guide breaks down the most important influencer analytics metrics—from engagement and CTR to conversions and ROI—so brands can optimise campaigns, benchmark creators fairly, and scale what truly drives revenue.
Influencer gifting in 2026 is no longer about sending free products and hoping for exposure. This guide shows how brands use nano influencers, UGC, and strategic tracking to turn gifting into a scalable growth channel—without relying on vanity metrics.
Influencer ROI starts with the right tracking tools. This guide breaks down how brands measure real performance—sales, conversions, and content value—using modern platforms like Referwo to turn influencer marketing into predictable revenue.
Influencer performance is no longer about likes—it’s about revenue. This 2026 guide breaks down the exact KPIs brands need to track affiliate influencers, from conversions and sales to attribution and ROI, so you can scale without vanity metrics or spreadsheets.