The fashion industry is a multi-billion dollar industry. It grows several times faster than the rest of the retail market.
It has been known to play a central role in shaping popular culture and business trends. Today, enthusiasts have taken the driver’s seat, mainly through social media.
Have you ever wondered how to work with fashion influencers? You are not alone. It takes a lot of research and time to narrow down the right influencers for your brand. More often than not, I see companies using influencers in the wrong way.
Working with fashion influencers to grow your brand can seem like a daunting assignment, but it does not have to be.
In this guide, I will outline the different ways you can work with fashion influencers to help you find the right fit for your brand.
Showcase Your Product
Take a tip from the fashion industry—instead of telling your audience how great your new line is, show them. A simple way to do this is to style influencers in your product.
For example, if you are launching a new line of sneakers and want people to know about them, do not talk about them—put them on an influencer!
Have the influencers wear the product in public and post pictures on their social media accounts so that other people can see how much they love it.
Free Products for Exposure
You can get in touch with these influencers and offer them free products. In exchange, they have to post photos of themselves using your products on their social media accounts.
It will not only increase awareness of your brand but also help you increase your sales. People will see photos of these influencers using your products and want to buy them too!
It is easy to find influencers willing to trade products for promotion. You will have to pay for shipping or any other small costs associated with the exchange.
The downside is that you might be limited to smaller influencers. It will take some creativity to get more significant influencers on board. But, if you are starting, it is best to work with smaller influencers so you can build relationships with them.
Create Promo Codes
Promo codes are a great way to get your product in the hands of more people. They are also a great way to get free press, which can help you grow your brand and gain new customers.
To make promo codes, you need to research how much money is spent on influencer marketing and each influencer’s rate.
The most popular influencers charge upwards of $10,000 per post on Instagram, but some can go for as little as $100 per post.
Once you know who you want to reach out to and how much they charge, it is time to make the promo code itself. You should include the name of your product or service and a link where people can buy it (or download it).
You might also want to include an end date when this offer will no longer be valid. It is essential if you want people to use the promo code immediately!
Branded Hashtags
In the world of social media, hashtags are a way to organize content. They are like the index cards in a library card catalog: they help people find things they are looking for by putting them in one place.
Branded hashtags are tags you create and use across all your social media accounts. It will give your brand a unique identity and make it easy for people to find you.
You can also use them as part of your paid ad campaigns, so when someone searches for your branded hashtag, your ad will appear at the top of their results!
Sponsored Events
Sponsored events can take on many forms.
You can also invite influencers to come to your event and do an interview about what they like about your product.
If you want to get bloggers to host giveaways at their events, offer them some incentives such as cash or gift cards.
You can also sponsor other events, such as product demonstrations or workshops where people can learn how to use your products.
Social Media Takeovers
Social media takeovers are one of the most influential and inexpensive ways to grow your brand on Instagram.
They can be a great way to reach new audiences, increase engagement and followers, and promote your products or services.
A social media takeover is when an influencer posts content on your brand’s social media channels for a limited time.
The influencer will post photos and videos of themselves using your product or reviewing your business.
You can use this strategy in many different ways depending on your goals.
Don’t Overdo It
If you want to work with fashion influencers, you must not go overboard. Remember that these are real people with their own lives, and you do not want to feel like they are being used for your gain.
It is important not to overwhelm the influencer with too many pieces at once. They might not want many products in one photo shoot or video shoot.
Instead, give them one product at a time and ask them how they would wear it than you did when they modeled it for you during the photo shoot or video shoot.
Conclusion
As you can see, there are many ways that you can work with fashion influencers. The key is to keep in constant contact, treat them with respect and generosity, and not expect an overnight return on your investment. A true partnership will take time to build.
One last piece of advice: learn how to differentiate between average and influential shoppers. Value them and be genuine when delivering your message.
Referwo
Are you looking for a way to connect with your target audience? Do you want to ensure you’re reaching the people who matter most?
Referwo is the platform that can help you do that.
The Referwo platform will connect your brand with influencers that fit you.
You are keeping tabs on your earnings and monitoring performance.
