As an influencer and entrepreneur working in the digital marketing space, I learned very quickly that success comes from sharing a unique perspective. This can be achieved by focusing on a sequence of topics and branding oneself as an expert in that niche. As cheesy as it may sound, the best advice I ever received was to do something you are genuinely passionate about.

Naturally, you will want to find ways to monetise your passion — but when you put love first, success tends to follow. This is how I found my unique niche — as a speaker, blogger, and educator sharing my own acquired tools and strategies for building influence and engaging more people online. Let’s dive into how you can attract brands to your unique niche and become a leader in the industry!

Establish your unique niche.

Your unique niche is the main thing that makes you stand out from everyone else. It’s what makes you special and it’s what attracts brands to you. Establishing a unique niche can be a little tricky, but once you figure out what it is, it will make all the difference in how much impact you’re able to make.

When brands are looking for influencers, they want someone who is going to bring something new and exciting to the table—something they can’t get anywhere else. It could be anything from the fact that you have a unique audience, or that you take a different angle on a topic than other influencers in your industry, or even if it’s just because you’re funny or smart. The point is, find out what makes YOU special and go with that!

Position yourself as an expert.

You’ll need to know your stuff. You want brands to think of you as the person who can help them achieve their goals, so make sure that you’re knowledgeable about the niche that you’re focusing on. This means being aware of trends, being up-to-date on news, and staying in touch with others in your field.

If you don’t have a lot of experience in your niche, don’t be afraid to ask questions! That way, when brands reach out to you, they’ll see that you’re not just looking for money—you really care about what’s going on in their space and want to make sure that your advice is going to be helpful for them.

You can also market yourself as an expert by writing about topics that are relevant but often overlooked by other bloggers. If no one else is talking about a certain topic or issue, then it’s up to you!

Provide value to your audience.

The first thing you need to do is provide value to your audience. If you want to attract brands, you need to make sure that you are providing something of value to the people who come across your content.

The best way to do this is by providing quality content that is not only helpful but also engaging. If people are interested in what you have to say, they will be more likely to share it with their friends, family members, and colleagues. This will help spread your message further than if you were just writing on your own blog or website.

Keep your content consistent.

When you’re just starting out, consistency is key. You want your readers to know that if they subscribe to your blog, they can expect the same level of quality every time. This will help them trust you more, and it will make it easier for you to grow your audience.

You should also consider making sure that all of your posts are at least a little bit different from one another. It’s important that you don’t get stuck in a rut where each post is exactly like the last one—that’s not going to help you grow because it won’t be interesting to your readers, and they’ll just stop visiting!

Use your personal brand in everything you do.

Your personal brand is the positive impression that you leave on people and the world. It’s who you are, as a person, and how others see you. This includes what you do professionally, but it also includes how you interact with people.

For example, if you’re a writer, your personal brand might include being friendly and approachable. If you’re an accountant, it might be that you’re reliable and trustworthy. The key is that it’s authentic—it’s who YOU are.

The way that brands can use this information is to reach out to people who have similar personalities or interests as their target audience. This will help them get the most out of their marketing efforts because they won’t have to spend money trying to convince people that they’re cool enough for their product/service—they’ll already be convinced!

Build trust and authority.

The best way to do this is by using your platform as a place where people can come to for more than just posts about the latest product or service. For example, if you’re an influencer in the travel industry, one way you can build trust and authority is by sharing pictures from your own trips on Instagram. By sharing photos of yourself exploring new places and having fun, you’ll show potential brands that you’re not just about promoting things—you use the products and services that you talk about! The more authentic your content is, the more likely brands will trust what you say about their products.

Another way you can build trust and authority is by being transparent about sponsored posts. If a brand wants to sponsor something on your feed, make sure they know upfront that their post will be marked with a “sponsored” label—and they should include this information when posting it as well! This lets readers know right off the bat if the content was paid for by someone else, so they don’t have any misconceptions later on down the line when they see something

Build partnership.

Your brand is unique, so don’t try to be everything to everyone. Instead, focus on what you do best, and align yourself with brands that do the same. Your goal should be to attract like-minded companies that complement your brand and provide value to the consumer. The more you can align yourself with other brands like yours, the more likely you will be able to build a brand that has a lasting impact on consumers.

Takeaway

Ultimately, it comes down to two things: your ability to show how you will be impactful, and your ability to build a trusting relationship with a brand. Show that you are passionate about your niche and that you can provide value. Be honest, be persistent, and focus on making a strong connection with potential clients. In the end, it will simply come down to trust and delivering on the promises that you make.