It is 2022, and if you are starting a new e-commerce business, then there is one name you cannot ignore — Shopify. Whether you are beginning or considering an upgrade to your existing platform, Shopify is one of the most reliable and trustworthy platforms in the e-commerce industry right now.
It is tough launching a new store. The first thing you think of is, “How can I get people to buy from my store?”. When you open your store on Shopify, getting some influencers to promote you is the best way to make it a success. The problem is that many people do not know how they would reach out to the right influencers.
If you want to grow your store to a successful status, the best way to do it is by writing helpful content and contacting influencers. Here are ways to reach out to the best influencers for your Shopify store for fast and affordable success!
What is influencer outreach?
Influencer outreach is the practice of reaching out to an influential person or group to promote your product.
Influencers can be anyone with a large following on social media: bloggers, Instagrammers, vloggers, and even celebrities. They have high engagement rates with their audiences and can help you sell more products.
If you are starting, it can be hard to know where to begin regarding influencer outreach. We have put together a list of tips for how you can reach out to the best influencers for your Shopify store.
Get to know the influencers.
When you first start, you must reach out to these influencers and get to know them. You should do this before you ask them to promote your store because if they do not know who you are, they will not be willing to work with you. They also need to like what you are selling, so make sure your product is good quality and something that their followers would love!
It would be best if you got to know these influencers to show them how fantastic your store is and have them share that awesomeness with their followers.
Here are some tips on how to do that:
1. Follow them on social media.
2. Watch their videos, read their articles and blogs, and listen to their podcasts.
3. Take the time to understand their audience and message.
4. Make sure you like what they do and what they say.
Do not be afraid to reach out, even if they do not seem like they would be interested in working with you.
Know which form of communication the influencer uses most.
There are many ways to reach out to influencers, but they all boil down to getting noticed. The most important thing you can do is find out which form of communication the influencer uses most and go from there. There are a few things that make up this equation:
Instagram DMs
Sending direct messages on Instagram is one of our favorite ways to connect with people, as it lets you get personal with someone and open a conversation immediately. It is also great because it is easy for the other person to respond —and if they do not, they will likely see your message in their inbox and respond then.
Twitter Mentions
If you want someone’s attention but are unsure how they would react if you sent them an Instagram DM, try mentioning them on Twitter instead! You can do this by searching their username or even searching for their handle (e.g., @thebestsocialblogger). Make sure that what you say is positive! If they do not respond, they will likely see your mention later on and check it out then.
Emails
Emailing the influencers, you want to work with is a great way to get started. You can find email addresses for most influencers by doing a simple search on Google, or you can look at their website or social media pages.
If you are emailing someone whose job title is “influencer,” include details about your product/shop and why they might be interested in sharing it with their followers. You might want to mention any specific things they have mentioned liking on social media or in their posts—this will give them an idea of whether your product would fit into their current strategy.
Influencer Marketing Tools
You can also use an influencer marketing tool like Referwo to connect with the right influencer for your Spotify store.
With Referwo you can search for relevant influencers to your business, then reach out to them about a potential collaboration. You can also check your follower growth with it so you know how many new people are hearing about you from each influencer.
Avoid Instagram comments as your outreach channel.
Instagram comments are not the best way to reach out to influencers.
Instagram is a social media app with more than 1 billion users. The platform has evolved from a place where people post pictures of their dogs and lattes to a platform where businesses can connect with consumers.
You may be tempted to reach out to influencers by leaving comments on their posts, but this is not the best method. By leaving a comment, you are putting your business in front of thousands of people who may or may not be interested in what you have to say. You may also miss out on the opportunity to engage face-to-face with an influencer because they could delete the comment without ever seeing it.
Make your outreach personal.
When reaching out to potential influencers for your new Shopify store, do not forget to make your outreach personal. You want them to feel like they are being approached by someone who cares about what they have to say and what they can do for each other’s businesses. You should be able to tell them why they would want to work with you and why they would want to work with you over anybody else who approaches them with similar offers.
Keep the message brief.
It is tempting to write up a long email that covers all your bases and explains everything about why this person should care about what you have to offer, but all that does is overwhelmed them with the information they might not need or care about yet. Stick with something short and sweet that lets them know what they would get out of working with you and why it would be good for them.
Be clear and concise.
Influencers have very busy lives, and they receive many emails every day. If your email is too long or confusing, they will likely ignore it.
It is best to keep your emails short and sweet. Make sure that you include a clear call-to-action in your email so that the influencer knows what you want them to do next.
Pitch your brand.
While you might be excited about your new store, the influencer you want to reach out to has a lot of options when it comes to brands they can promote. You need to be able to showcase why your product is unique and worth their time—and that means making it clear what makes your brand special and why they should choose you over all the other options out there.
Do not oversell your brand.
When reaching out to influencers, it is important not to oversell your brand. If you do, you will likely come off as pushy or desperate and will lose the attention of the influencer. You want them to be interested in what you have to offer rather than thinking of ways they can help you sell it.
You do not need to tell them about every feature of your product or service. You want them to know that it exists and that they should check it out for themselves.
Product Seeding.
It is time to get your product in front of the right people, and that means finding the right influencers. You already have a list of influencers who you would like to work with, so now it is time to reach out and start the conversation.
A great way to start is by sending them a product seeding kit. This will be a box of samples or products you sell in your store that they can use for their own personal use or give away as a gift. This is a great way to show them how much you appreciate them and value their input on your brand. It also gives them something tangible to talk about when they are sharing content about your brand!
Product Gifting with a Note.
If you want to get the word out about your new Shopify store, it’s a good idea to reach out to influencers in your niche who have significant reach and a loyal following. One way to do this is by sending them a gift with a note that includes information about your store.
If you’re sending it through snail mail, you can use a greeting card or other small token and write them a short note about why you’re reaching out. If you’re sending it via email, you can put all the information on one page and add an image of the product you’re gifting them.
Conclusion
Finding authentic influencers is about authentic outreach.
There’s no one-size-fits-all approach to influencer marketing, but we hope that this list has given you some ideas on where to start. You may not be able to get all the influencers above on board, but don’t stress. Your options are endless here—if you follow good, authentic outreach practices and make sure to choose high-quality influencers for your product or service, you’ll likely see great success with your Shopify store.
