An Influencer Guide: What Should Be Included in Your Influencer Agreement Contract

An Influencer Guide: What Should Be Included in Your Influencer Agreement Contract
As an influencer, there are some things you should be aware of before signing an influencer agreement contract. What to expect and what should or shouldn’t be in the document. Understanding your legal responsibilities can help you sign with confidence knowing that you’re protected legally.
An Influencer Guide: How to Negotiate with Brands

An Influencer Guide: How to Negotiate with Brands
There’s a lot of talk about influencer compensation lately, and it’s all pretty scary. The fact is that people are getting paid less, and brands are looking for more influence from their influencers. But there’s a way to navigate this new landscape: by negotiating.
An Influencer Guide: How to Avoid Influencer Scams

An Influencer Guide: How to Avoid Influencer Scams
Influencer fraud has been haunting influencers since the beginning of time. Scammers prey on influencers with expanding audiences and promising them to grow their brands through collaboration. Sadly, many influencers fall for this type of ‘influence marketing’. We’ve seen unprecedented growth in all forms of influencer marketing.
Influencer Guide: How To Get More Followers On Instagram

It is easier said than done, to ‘find your voice’ when communicating online. It’s challenging to stand out in the age of social media saturation, and it can feel like a waste of time to try and be funny for the sake of just being funny. But, as with anything that you’re doing online, you need to stand out from the crowd.
Maximising Your Impact: How to Attract Brands to Your Unique Niche

As an influencer and entrepreneur working in the digital marketing space, I learned very quickly that success comes from sharing a unique perspective. This can be achieved by focusing on a sequence of topics and branding oneself as an expert in that niche. As cheesy as it may sound, the best advice I ever received was to do something you are genuinely passionate about.
Guide for Gifting and Ad Disclosure

In a digital world where it is becoming increasingly difficult to understand the meaning behind sponsored content, AiMCO took the initiative to create a guide to provide clarity about when and how disclosure should be made about gifts or value-in-kind products or services linked to influencer/creator content posted on social media.
How To Promote a Product As An Influencer

Being an influencer is not just about how many followers you have. That’s a common misconception that I think a lot of people have. As I’ll explain in this post, it’s really more about how well you are able to promote products to your social networks. Each of your social profiles gives you a unique platform to share your content and discuss products. And with these platforms at your fingertips, there is a lot you can do to both make money AND grow your audience simultaneously.
Influencers Marketing Best Practices: A Guide for Influencers

Influencers are no longer mysterious figures who help brands increase sales. They’re a great way for businesses to build relationships with their customers, who trust them and have a voice in the market that traditional advertisement can’t match. Influencer marketing is not only a must-have tool in any marketer’s toolbox but an important one since it can offer a 360-degree view of brand and audience relationships.
Invitation for Influencers to Try Referwo

Are you a part of an influencer marketing community or are you an influencer yourself? If so, we want to invite you to try out Referwo. We want to invite influencers to be among the first users to test our platform and help us shape the future of referral marketing. As a tester, you can access our full range of features, including our easy-to-use templates and advanced analytics.
The Rise of Pet Influencers

Over the past couple of years, pet influencers have started to gain a lot of attention. Pet influencers are individuals with no form of affiliation to the brand that is being promoted but can promote it by showing off the product in a natural and fun way on their profile in different forms of media. Some pet influencers can have up to a million followers on social media alone. These figures are extremely impressive, and it is no surprise that brands are looking at this as a method of advertising.