Achieving brand awareness through traditional methods such as repetitive advertising can be costly, especially if your business is starting.

Influencer marketing has proven to be an intelligent way to increase brand awareness while reaching a targeted audience. The good news is that it is easier to build relationships with top influencers today than even two years ago.

As marketers, staying on top of the latest trends is essential. The reason is that by staying up to date, we can respond and react to the changes in today’s society.

Social Media is one of those trends that has been around for a while but has blown up in the past couple of years. It is safe to say it is not going anywhere anytime soon.

If you are looking for ways to drive traffic and gain impressions and conversions, this blog is definitely for you.

How can brands drive awareness?

Today, brands are always looking for ways to circumvent traditional marketing channels. That is why influencer marketing has gained popularity in recent years, becoming one of the best ways to reach a brand’s target audience.

Brands are using social media personalities to promote their products. Brands are tapping influencers and micro-influencers. Influencers help them with all kinds of marketing, from product reviews to social media posts.

These people already have a large following of engaged audiences, so it is a beneficial partnership.

But it is not as simple as getting a few popular accounts to pose with your product or extoll its virtues. To make an impact, brands need to optimize their efforts by using these five ways in the best way possible.

Creating Engaging Content

Influencers can help you create engaging content that people will want to share. They have a large following, meaning that their posts will be seen by more people and reach more demographics.

If you want to use influencers for brand awareness, you need to ensure the content you create is engaging and interesting. This is the first step in getting people interested in your brand.

If they are not interested in what you have to say, they will not stay around long enough to hear more—and then they cannot help telling others about your company.

Tutorials/Unboxing packages

If you’re a company that sells products, consider reaching out to influencers who can create tutorials or unboxing videos.

In these instances, the influencer will review a product and show how they use it in their everyday life.

They will also share any tips they have on how to make it work better.

This will help customers feel more connected to the product and learn more about how to use it.

Unboxing videos

The unboxing package is a great way to showcase your product in a low-pressure environment. It is a great way to build brand awareness, especially if you have a new product.

Influencers can also be used to reveal your products in unique ways, such as showing how they would use it on their own or how it would fit into their lifestyle.

Tutorials/how-to videos

Tutorials by influencers can help people get the most out of your product. People would much rather watch videos than read instructions.

Influencers can use tutorials to show how easy it is for them to use products that need a learning curve.

Tutorials are popular for audiences interested in cooking, makeup, and fashion. Consider partnering with influencers for your tutorial campaign!

Referral Programs

One of the most effective ways to use influencers for brand awareness is through referral programs.

This strategy lets you leverage your influencers’ existing audience. You do not have to worry about what kind of content they are creating or how many followers they have.

When you create a referral program for your brand, you give people a way to earn money by promoting your products or services.

If an influencer has 100k followers, they could offer 10% off their products to anyone who shares a post about them on social media.

This strategy is a good one because it encourages engagement with your current customers without having to seek out new ones.

If someone gets value from following an influencer’s advice, they will be more likely to come back and buy more things in the future.

Influencer Outreach

An influencer-centered campaign is focused on the influencers themselves. The goal is to get them to use and talk about your product.

Social Media Takeovers

If your brand wants to reach a specific audience, social media takeovers are a great way to get the word out.

Influencers building their brands around a specific niche can help you reach that audience.

Let your influencer take over your Instagram or Twitter account and post pictures related to your product or service.

Brand Ambassador Campaigns

Another way to use influencers for brand awareness is through a brand ambassador campaign.

You find an influencer that best fits your target audience, and they promote your brand on their social media accounts for free.

This is also a great way to get feedback about your product from people using it!

Influencer Interviews

If you interview an influencer about their experience with your product or service, you can build awareness for your brand.

If you can get in touch with someone influential in the area of interest of your interviewee, this could lead to great things. If that person shares their thoughts on what they think of your product or service with their followers, it could mean more business for you.

Contests with Giveaways

In a contest, you can offer your audience the chance to win something extraordinary by following you or sharing your post.

You can make it even more interesting by giving away an exclusive product or service that only your audience can get access to.

People like getting rewards for loyalty and engagement, so that this campaign will work well for you!

People love to win stuff and especially love to enter a contest where they could win something. This is a great way to get people excited about your brand and get them to share your content.

You can even give away some branded swag, like hats or t-shirts, or offer discounts on your products.

Why Influencer Marketing Works for Brand Awareness

It works because it is authentic and a way to get in front of your ideal customers when they’re not looking for you.

Using influencers to promote your business or brand is like having an ambassador in the field who can tell your story.

They have their audience and can reach them with your product or service information in a way that feels authentic and genuine.

It works because of the trust that people have in their favorite influencers. People trust their favorite influencers because they know the person behind the content.

They feel like they have a personal connection with them, making them believe what they see on social media.

Conclusion

Influencers are their own media channels. They have built up their brands and audiences and wield significant influence over them.

When you get an influencer involved in your campaign, they can be your media channel or amplify your existing one.

Consider working with an influencer to help you spread the word about your brand.

Referwo

Referwo helps you stay ahead of the curve and take advantage of new tactics.

Influencers can measure the performance of referral links/codes provided by the brands they partner with.

We want to help content creators and businesses connect.

Find ways for content creators to make money and businesses to sell their products.

‍