Cherub Baby is a trusted Australian brand offering innovative baby feeding products designed to make life easier for parents. With a focus on safety, sustainability, and convenience, the brand has become a household name for modern families across Australia.
Cherub Baby wanted to reach more parents and caregivers while building stronger social proof and increasing online sales. Managing influencer collaborations manually was time-consuming, and measuring performance across multiple creators was difficult without a centralised platform.
Like most brands, they also had no reliable way of knowing which creator generated which sale.
Referwo provided Cherub Baby with an end-to-end influencer marketing platform that simplified campaign management while giving complete visibility into performance.
Cherub Baby activated a large group of micro and mid-tier parenting and lifestyle creators to maximise authentic content and audience reach. Using Referwo, relevant influencers applied directly through the platform, removing the need for manual outreach and recruitment.
The long-term strategy was simple but highly effective. Every approved creator received an affiliate discount code that remained active after the initial campaign ended. Because commissions are only paid after a verified sale, each piece of content continued working long after it was published. Those affiliate codes continue generating orders today, with sales accelerating over time.
The team also:
Sales (verified from order data):
Content and reach (from the original campaign phase):
Cherub Baby’s success does not rely on a single superstar creator. Their top four creators generated less than 40% of tracked revenue, while another 49 creators contributed sales alongside them at a $95 average basket.
That diversity is what makes a creator network resilient. When revenue comes from 53 different creators, no single partnership ending can significantly impact performance. Even creators who did not generate tracked sales still delivered valuable content, social proof, and brand exposure that Cherub Baby continues to reuse across its marketing.
Every brand produces different results depending on its products, audience, pricing, and campaign strategy. What every Referwo customer receives from day one is the same level of tracking and transparency.
You always know exactly how much revenue your influencer marketing generates, which creators are responsible for those sales, and what your return on investment actually looks like.
With Referwo, Cherub Baby transformed its creator community into $34,855 in verified tracked sales across 365 confirmed orders, delivering an 11.6x ROAS and an impressive 1,062% ROI based on affiliate commissions alone.
Beyond the revenue, the campaign generated long-lasting brand awareness through hundreds of pieces of authentic creator content while continuing to produce sales well after the initial campaign ended. There was no reliance on a single influencer, no agency retainers, no spreadsheets, and no guesswork—just measurable, scalable influencer marketing backed by real performance data.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
