Euclove is a proudly Australian brand offering natural, plant-based cleaning products made with pure essential oils and Ayurvedic ingredients. Known for being safe for people, pets, and the planet, Euclove combines powerful cleaning performance with a deep commitment to sustainability and health.
Operating in a crowded eco-cleaning market, Euclove needed to grow brand awareness and trust while communicating their unique product values. Managing influencer collaborations, content distribution, and performance tracking manually was time-consuming and difficult to scale with a lean team.
They also faced the problem every small brand knows. Seed a product, hope for a post, and never know what it earned.
Referwo enabled Euclove to scale their influencer marketing with minimal internal effort, delivering an end-to-end solution that simplified execution and maximised impact:
Euclove ran a lean mix of gifted and affiliate campaigns through Referwo. By providing free samples of their top-selling products, they generated hundreds of pieces of authentic content without a large upfront advertising spend.
Then they did the thing most brands skip. They kept going.
Instead of running one campaign and stopping, Euclove kept approving creators and kept their affiliate codes live. Each creator earns a commission only when their code drives a sale, so the content keeps working long after it is posted. Two years on, those codes are still generating orders every week.
Through Referwo, Euclove:
Sales (verified from order data, June 2024 – July 2026):
Content and reach (from the original campaign phase):
Euclove’s top four creators have generated more than $74,000 in tracked sales between them. Here’s the important part: nobody could have predicted which four they would be.
That’s why the creator pool matters. Euclove approved 139 creators to identify its highest performers, while another 47 creators also contributed tracked sales. Even creators who didn’t generate attributed sales still produced valuable content, reach, and social proof that Euclove continues to reuse across its marketing channels.
You don’t find your best creators by guessing. You find them by building a large creator pool and letting performance data reveal the winners.
When we first published this case study, Euclove had generated $41,888 in tracked sales. At the time, it felt like the finish line. It wasn’t.
Since then, tracked sales have grown to $107,106 without restarting the campaign or rebuilding the creator network. The same creator pool continued producing results over time. In less than seven months, 2026 has already delivered $43,299 in tracked sales, putting it on track to outperform the entire previous year.
Compare that with the typical agency model. Two years of agency retainers often cost between $72,000 and $240,000 in management fees alone, frequently without direct sales attribution. Over the same period, Euclove’s investment consisted primarily of product samples and $17,524 in affiliate commissions, every commission paid only after a verified sale had already occurred.
Euclove is one of our strongest results, and we share it to show what the compounding approach can do, not to promise it. Most brands start smaller. What every brand gets from day one is the same tracking, so you always know exactly what your influencer marketing earns.
Through Referwo, Euclove turned product gifting into a sales channel that has delivered $107,106 in tracked sales across 1,466 orders, a 6x ROAS and 511% ROI on commission spend, with revenue still compounding and accelerating two years after launch. No agency retainer. No spreadsheets. No guessing at ROI.
Partner with Referwo today to start building effective influencer campaigns that drive real growth. Learn from these success stories and take your brand to the next level.
