People’s lives are influenced by social media, whether they realize it or not. Social media impacts their daily habits and the way they interact with the world. The rise of influencer marketing has been a huge boom to social media networks.
Social media platforms are where most of the content and conversation take place. Some social media platforms have millions of users, whereas some have fewer.
Influencer Marketing
Influencer marketing is one of the most powerful forces in online marketing. The ability to reach masses of people with a single click (or thumb tap) means you can have an almost direct line to your target audience.
In 2022, we will see Influencer Marketing becoming a big buzzword. Influencer outreach will become a popular marketing technique by many brands. But not all Influencer Marketing Campaigns will run. There will be challenges that these brands will face while they try to conduct campaigns using each social media platform.
To create successful Influencer Marketing Campaigns in 2022, you will need to understand each social media platform’s behavior and user base. Here is a list of the top platforms used today to help you prepare for your campaigns in 5 years.
In the past few years, Instagram has become one of the leading social media networks for influencer marketing. When you first start using it, it can be difficult to build an audience of followers and keep them engaged, but once you get the hang of it, there is no looking back.
Instagram is one of the most prominent platforms for digital marketing, and it is no wonder that you will hardly find anyone who does not use it. It has become something everyone uses, not just people but businesses.
That means that you are not limited by territory or niche on Instagram. Anyone can become an influencer, from fashion to food, cryptocurrency to traveling. For small-scale businesses, influencer marketing can be especially helpful. Micro-influencers have a pool of natural followers, so working with them can make it easier for small companies to reach a large audience.
The Instagram influencer marketing industry is valued at $13.8 billion as of 2021 and is projected to reach $16.4 billion by 2022.
As Instagram continues to grow in popularity, more and more businesses are using it to market their products. With over 200 million businesses marketing their products on the platform in 2022.
Influencer Marketing Content Formats on Instagram:
- Instagram Posts
- Instagram Stories
- Instagram Reels
- IGTV
TikTok
TikTok is a great choice for influencer marketing. It has many active users and is easy to use, making it appealing to brands and influencers. The platform is also popular among younger viewers, which means you can reach a large audience with your content.
Every industry can find its target audience through a TikTok influencer.
It is a unique platform with some of the world’s most active and engaged users. After all, it is growing at over 20% per month. By 2023, it will have over 200 million daily users.
TikTok is as much an influencer marketing platform as it is a content-sharing platform. If you are looking for someone who knows what they are doing when it comes to influencing people on social media, TikTok is a great place to look!
Influencers on TikTok have the freedom to create their own rules to maintain a reputation in front of their followers. This is because they want to make all kinds of promotions seem as natural as possible.
Influencers often remove promotional videos from their TikTok profiles after a specific time. The period varies from a few weeks to a couple of months. Although you might want the influencers to keep their videos online for longer, having them appear for shorter periods is better. It means that your brand can generate higher levels of engagement faster.
Influencer Marketing Content Formats on TikTok:
- In-feed TikTok Ads
- TikTok Videos
- TopView Ads
- Brand Takeover Ads
- Branded Effects
Facebook is the most popular social media platform in the world. It has over 1.55 billion daily active users, reaching more than 2.9 billion monthly. If you are looking to reach a wide audience with your influencer marketing, Facebook is your best bet.
Facebook may be the largest social media networking platform, but it is only the third most clear platform for influencer marketing.
Facebook influencers have a much larger reach than most social media advertising algorithms. Influencer marketing campaigns launched on Facebook are more likely to be successful.
You can use Facebook to find influencers already on the platform and reach out to them about working together. You can also use Facebook to share posts about your brand or product and find influencers who have been sharing similar content. You can reach out to them about collaborating.
Facebook is also the most preferred social networking channel for the influencers themselves. A survey carried out in 2016 revealed that 32% of social media influencers favored Facebook over other platforms.
The platform’s popularity has been increasing since then, and now over 10 million active advertisers on Facebook as of 2020.
The main drawback of using Facebook is that it is not always easy to find relevant influencers for your brand or product.
Influencer Marketing Content Formats on Facebook:
- Facebook Story
- Facebook Videos
- Facebook Lives
- Facebook Posts
YouTube
YouTube is one of the most popular social media platforms. It has more than 2.2 billion monthly active users and is the second largest search engine after Google. It is undoubtedly one of the best social media platforms for your label and influencer marketing campaigns.
YouTube offers several ways to monetize your content, including YouTube Premium and Super Chat. You can also use YouTube to promote yourself as an influencer through sponsored videos or product placements.
It is a perfect place to do business for brands and influencers across various industries.
Many people believe that YouTube is the best platform for influencer marketing, and there are valid reasons behind it.
The platform also allows you to deliver more detailed information and more engagement than other forms of social media posts.
They offer their audiences a longer video format so you can display your brand or products more. And YouTubers generally keep promotional videos on their channels, allowing more engagement with your brand.
Influencer Marketing Content Formats on YouTube:
- YouTube Video
- Community Post
- YouTube Live
- YouTube Shorts
LinkedIn is one of the best social media platforms for influencer marketing. It has a large user base and allows you to connect with people in your industry.
Businesses can use LinkedIn to advertise their products or services by creating sponsored posts and promoting updates. These options allow them to distribute content to people already interested in their offer.
If you are trying to connect with B2B customers or looking to collaborate with a B2B influencer, you will need to market your brand on LinkedIn.
Influencers on LinkedIn are known for being specific to their industry and niche. They provide the audience with a level of professionalism that you will not find anywhere else.
LinkedIn has more than 250 million monthly active users around the world. It may not be as big as other top platforms, but LinkedIn can build connections with other brands based on similar business interests. If you collaborate with a LinkedIn influencer, you can get direct leads and future partnerships on a different scale.
LinkedIn is by far the dominant social network for generating B2B leads. According to Oktopost, 80% of social media-generated B2B leads come from LinkedIn. All the other social networks combined make up the remaining 20%.
How to Find the Best Social Media Platforms for Influencer Marketing
There are a hundred different social media platforms with names that are difficult to pronounce and even harder to remember. In some ways, this is a good problem — it is great that our industry allows for so many choices. But where do you even begin?
You want to ensure that whatever platform(s) you choose will work with your audience—and vice versa.
The more places you can find influencers with a large enough following to help increase brand awareness and sales, the better!
To reach more people, you should use at least two types of social media. It is a good idea to post content on one while reaching out to potential influencers on another. This way, fans of one social platform will not miss out on anything important happening on another platform.
Conclusion
Which social media platform do you think will reign supreme?
In the coming years, many new social media platforms will emerge. As they do, it is up to you to decide the best one that aligns with your objectives.
As with any marketing strategy, it is important to do your research before embarking on an influencer campaign. Once you have found the right platform for you, though, influencers can be a great way to reach out to key users and spread your brand’s message.
REFERWO
Are you having a hard time connecting to the right influencers for your brand? Do you want to improve your conversion of your referral codes and links?
Referwo is the perfect platform for you!
Referwo connects you to influencers who fit your brand, keeping tabs on your earnings and monitoring performance. It also improves social interaction with your followers by making it easier for them to share their opinions of your product or service.
We also help influencers gather all the referral codes for the brands that they are promoting on one single page so they can be easily accessible by their followers. In turn, it will improve the conversion rate for the referral codes or links of those brands.
