Is Your Influencer Marketing Campaign Working? Here’s How to Measure Success
Influencer marketing has evolved from a burgeoning trend into a critical strategy for many businesses. According to a 2023 report by Statista, the global influencer marketing industry was valued at over $21 billion, a significant leap from previous years. This surge reflects how brands of all sizes are leveraging influencers to reach new audiences, build brand awareness, and drive sales.
