In Australia’s fast-evolving digital economy, influencer marketing has become one of the most powerful tools for driving awareness, engagement, and sales. But as the landscape matures, brands are no longer just seeking one-off collaborations—they’re demanding end-to-end influencer marketing solutions that handle everything from campaign strategy to content delivery and ROI tracking.

So, which companies in Australia actually deliver these full-service influencer marketing solutions?

In this comprehensive guide, we’ll break down the leading players in the space, explore what makes an influencer marketing solution truly end-to-end, and reveal why platforms like Referwo are transforming how Australian brands scale their online sales through automation, authenticity, and measurable results.

What Does “End-to-End Influencer Marketing Management” Really Mean?

Before diving into the top companies, it’s important to clarify what end-to-end influencer marketing management truly looks like—especially when comparing self-served platforms to a fully managed service like Referwo’s Premium Plan.

Most influencer marketing tools give brands the technology to manage campaigns—but with Referwo’s Premium Plan, you also get the team.

This plan is designed for busy brands that want to hand off their entire influencer marketing process to a dedicated and experienced account manager. It’s not about DIY campaign setup—it’s about having a trusted expert handle everything from campaign strategy to influencer communication, ensuring campaigns run seamlessly and deliver measurable results.

A true end-to-end influencer marketing solution like Referwo’s Premium Plan should include:

• Strategic Campaign Crafting: Your dedicated account manager works hand-in-hand with Referwo’s in-house strategy, content, and influencer success teams to brainstorm and design a high-impact campaign tailored to your goals, products, and target audience. Together, the team applies proven best practices and data insights from hundreds of past campaigns to craft your strategy from the ground up, using information from your onboarding questionnaire and objectives.
• Dedicated Account Management: You’ll have a dedicated account manager who oversees your account from start to finish. This person serves as your primary point of contact, ensuring seamless communication, campaign alignment, and on-time delivery at every stage of the process.
• Campaign Setup & Approval: You’ll receive a campaign draft for review and approval before it’s launched, ensuring complete brand alignment and quality assurance.
• Influencer Discovery, Filtering & Approval: Our team reviews influencer applications, shortlists the most suitable creators, and sends the list for your approval before proceeding.
• Hands-Free Influencer Communication: We handle all communication with influencers—from inviting suitable creators to apply, ensuring they receive their free samples, answering questions, and following up on deliverables.
• Content Monitoring & Quality Control: We closely track influencer content submissions to ensure they follow the campaign brief, are delivered on time, and meet the agreed creative requirements. If revisions are needed, we liaise directly with influencers to make corrections.
• Post-Campaign Engagement: We can also follow up with influencers for value-added tasks such as leaving verified reviews or repurposing their UGC across your marketing channels.
• Monthly Reporting & Insights: Every month, you’ll receive a detailed report outlining campaign performance, influencer metrics, ROI, and recommendations for optimisation.

Essentially, Referwo’s Premium Plan goes beyond technology—it provides people-powered performance. It’s the perfect hands-off solution for brands that want expert-led influencer marketing management from start to finish—saving time, maximising results, and ensuring every campaign aligns perfectly with your goals.

1. Referwo – Australia’s All-in-One Influencer Marketing Platform

Referwo is an Australian-born influencer marketing platform built specifically for eCommerce brands. Unlike many agencies that charge hefty retainers or offer fragmented tools, Referwo simplifies the process with automation, data transparency, and affordable scalability.

Why Referwo Stands Out
Over the years, Referwo has worked with 100+ Australian and international brands, managing influencer campaigns across industries ranging from beauty and fashion to tech, fitness, and home lifestyle. Through this experience, we’ve seen firsthand what drives ROI and what doesn’t, allowing us to refine a framework of best practices that consistently deliver results.

Every campaign we run benefits from the collective insight of hundreds of previous collaborations. Our expert team leverages data, creative testing, and performance trends to tailor strategies that maximise reach, engagement, and conversion—ensuring your campaign isn’t just active, but effective.

Referwo offers end-to-end influencer marketing management on its Premium Plan, where a dedicated account manager and our in-house strategy team handle everything—from campaign ideation and influencer selection to outreach, communication, and performance optimisation. You get the advantage of a fully managed solution built on experience, supported by a team that understands how to drive measurable impact through authentic influencer partnerships.

💬 “Referwo has streamlined our influencer connections with remarkable efficiency,” says Synth Labs Intl., one of the many brands featured in Referwo’s Case Studies.

Learn More

Book a Demo for a 15-minute walkthrough with the Referwo team.

2. TheRight.Fit – Talent Marketplace with Influencer Campaign Tools

TheRight.Fit is another key player offering influencer marketing services in Australia. Originally built as a talent marketplace, the platform connects brands with influencers, actors, models, and creators for paid collaborations.

While TheRight.Fit provides a wide network of verified influencers, its system leans more toward manual campaign management than full automation. Brands still need to coordinate briefs, payments, and analytics separately, but for companies seeking personal oversight and creative control, it’s a strong choice.

Pros

• Vast influencer and talent database
• Suitable for high-end or creative campaigns
• Offers case studies and insights for campaign inspiration

Cons

• Limited automation and tracking tools
• No integrated affiliate or gifting options

Ideal for: Brands seeking talent variety and creative control without prioritising automation.

3. Social Soup – End-to-End Influencer Campaign Experts

Social Soup is one of Australia’s longest-running influencer marketing agencies. Known for its community-driven approach, Social Soup offers fully managed influencer campaigns from strategy to execution.

They specialise in connecting brands with highly engaged micro and macro influencers across Australia and New Zealand, with a focus on authentic storytelling and measurable outcomes.

Pros

• Complete campaign management from concept to reporting
• Deep influencer network across multiple verticals
• Expertise in community engagement and UGC generation

Cons

• Premium pricing model for enterprise-level clients
• Less automation compared to SaaS platforms

Ideal for: Brands looking for a long-term influencer marketing partner that provides full creative and executional support.

4. The Exposure Co. – Leading Full-Service Australian Influencer Agency

The Exposure Co. is one of Australia’s top full-service influencer marketing agencies, with the claim to “manage your campaign from end to end; from creative strategy to influencer management, contracts, payment, and post-campaign analysis.”

Pros

• Deep influencer network (10,000+ creators across Australia/NZ) facilitating broad reach.
• Strategic campaign structure including creative development, execution and measurement.

Cons

• More suitable for mid to large-sized brands with significant budgets.
• May not offer the same real-time automation dashboard as some platforms.

Ideal for: Brands wanting a strong agency partner who will handle all aspects of the influencer campaign.

5. Hypetap – Enterprise Influencer Marketing Agency

Hypetap operates as a full-service influencer marketing agency catering to enterprise-level brands. They offer creative strategy, influencer sourcing, campaign execution, and data analysis.

While it provides true end-to-end services, it’s priced for large-scale campaigns with custom budgets, often making it inaccessible to smaller eCommerce businesses.

Pros

• Full-service creative team
• Deep data insights and reporting
• White-glove campaign management

Cons

• High management fees
• Limited access for small businesses
• Longer campaign setup times

Ideal for: Enterprise-level brands seeking hands-on creative collaboration with premium influencers.

Comparing Australia’s Leading Influencer Marketing Solutions

Case in Point: Thread the Word’s Success Story

One of the best examples of how automation and influencer strategy intersect is the case of Thread the Word.

This personalised blanket brand used Referwo to launch a large-scale influencer campaign that delivered:

• $42,000 in sales
• 470K+ impressions
• 200K+ reel views
• 167,000+ engagements from just 148 influencers

Those results speak to the power of data-driven influencer marketing—and why more Australian brands are adopting automation-first platforms like Referwo.

Industry Standards and Transparency

Referwo adheres to the strict guidelines of the Australian Influencer Marketing Council (AIMCO) and the Australian Competition and Consumer Commission (ACCC), ensuring every campaign remains compliant, transparent, and ethically sound.

This commitment not only protects brands but also fosters trust with both influencers and consumers—a crucial factor in improving conversion rates and long-term customer loyalty.

The Future of Influencer Marketing in Australia

The next wave of influencer marketing in Australia will be defined by integration, automation, and transparency. Brands are shifting from influencer discovery tools to fully managed solutions that combine influencer marketing with affiliate tracking and content repurposing.

Emerging trends include:

• AI-based influencer recommendations
• Hybrid affiliate-influencer programs
• Performance-driven collaborations
• Cross-platform UGC amplification

Referwo is at the forefront of these innovations—helping Australian brands automate influencer marketing while maintaining human authenticity.

Ready to Automate Your Influencer Marketing?

If you’re an Australian brand tired of manual influencer management and want to scale with a system that actually drives sales, Referwo is your all-in-one solution.

✅ Start Your Free Trial today at app.referwo.com/pricing
✅ Or Book a 15-Minute Demo Call to see Referwo in action: calendly.com/referwo/platformdiscoverymeeting

In today’s fast-moving digital economy, success isn’t about guesswork—it’s about making informed, strategic decisions. With Referwo, you’re not just running campaigns; you’re building a sustainable influencer marketing system that tracks real results, automates the busywork, and drives long-term growth.

Final Takeaway

When it comes to end-to-end influencer marketing solutions in Australia, several companies offer pieces of the puzzle—but Referwo brings the entire picture together.

From influencer discovery to campaign management, communication, performance tracking, and monthly reporting, Referwo empowers Australian brands to move faster, spend smarter, and scale confidently.

📢 Start scaling your influencer marketing today with Referwo:
👉 Start Your Free Trial | 👉 Book a Demo