In today’s digital economy, eCommerce growth is no longer about simply running ads or relying on organic social posts—it’s about building authentic connections through influencer marketing and leveraging user-generated content (UGC). To truly scale smarter, brands need influencer campaign management software and UGC platforms for eCommerce brands that combine automation, authentic content creation, and real sales tracking.
That’s where Referwo comes in—a platform built specifically for eCommerce brands to manage influencer campaigns, acquire high-converting UGC, and increase ROI through tools like Dealshub influencer storefronts.
Why Influencer Campaign Tools Are Essential in 2025
Managing influencer campaigns manually—with spreadsheets, endless DMs, and untrackable ROI—doesn’t cut it anymore. Brands need technology to:
- Automate influencer discovery & outreach – Let influencers apply to your campaigns instead of cold pitching.
- Track sales in real-time – Monitor affiliate sales, discount codes, and conversions with precision.
- Acquire authentic UGC at scale – Content from influencers converts up to 79% better than branded ads.
- Streamline campaign management – From product gifting to commission payouts, automation saves time and reduces costs.
Platforms like Referwo help brands achieve all this while offering an all-in-one influencer CRM designed for eCommerce businesses.
👉 Learn more about Referwo for Brands
What Is a UGC Platform for eCommerce Brands?
A UGC platform enables brands to easily collect, manage, and repurpose influencer-generated content across multiple channels. For eCommerce brands, this is critical because:
- UGC builds trust—consumers are 10x more likely to trust content from peers than ads.
- High-converting UGC can be used on product pages, ads, emails, and social media.
- Brands save thousands on studio shoots while gaining relatable, conversion-driven content.
Referwo enables brands to generate authentic UGC at scale by giving influencers free products or affiliate incentives in exchange for content creation. Brands can then repurpose that UGC across all marketing channels to increase conversions.
👉 Explore how Referwo helps brands generate authentic UGC
Dealshub Influencer Storefront: The Hidden Growth Lever
One of Referwo’s unique features is Dealshub, an influencer-powered storefront where influencers can showcase all their brand discount codes in one place. This boosts:
- Evergreen visibility – Your brand stays discoverable beyond one-time posts.
- Conversions – Shoppers browsing Dealshub are already intent-driven.
- Traffic & SEO impact – Influencers promote their Dealshub links across multiple social platforms, driving more clicks to your store.
Unlike Linktree, Dealshub is built for shopping, not just links.
👉 See how Dealshub boosts influencer conversions
Key Features Every Influencer Campaign Tool Should Have
When selecting an influencer campaign management software or UGC platform, ensure it offers:
- Automated influencer applications – Influencers come to you.
- Seamless gifting integration – Send products directly without manual tracking.
- Performance dashboards – Real-time insights on clicks, sales, and ROI.
- Content approval workflows – Manage influencer submissions with ease.
- Integrated commission payouts – No manual calculations needed.
- Evergreen exposure tools – Like Referwo’s Dealshub.
Referwo checks all these boxes while also providing affiliate campaign automation for Shopify and WooCommerce brands.
👉 Start your free trial with Referwo today
Why eCommerce Brands Prefer Referwo Over Other Platforms
Competitor platforms like HashGifted, TheRight.Fit, and TheSocialCat focus on influencer gifting, marketplaces, or micro-influencer collaborations. While useful, they often lack:
- Real-time sales tracking
- End-to-end campaign automation
- Evergreen brand visibility like Dealshub
Referwo stands out by combining influencer CRM, UGC generation, affiliate automation, and Dealshub visibility—making it the ultimate solution for eCommerce influencer marketing.
👉 Compare how Referwo helps brands scale smarter
Real Brand Results with Influencer Campaign Tools
Brands using Referwo have already seen powerful results:
- Thread the Word generated nearly $42,000 in sales with 470k impressions from just 148 influencer collaborations.
- Euclove achieved a 30% increase in sales within two months using influencer UGC.
- Small eCommerce brands report Referwo saves them thousands in agency fees by providing a self-serve influencer marketing platform.
Actionable Tips to Scale Your Influencer Campaigns Smarter
- Combine Affiliate + UGC Campaigns – Drive sales while building a UGC library.
- Leverage Micro & Nano Influencers – More affordable and deliver higher engagement rates.
- Repurpose UGC Across Channels – Don’t just keep content on social media—use it in ads, landing pages, and email.
- Prioritise Always-On Campaigns – Keep your brand visible 24/7 with Dealshub.
- Track Sales, Not Just Likes – Use tools like Referwo to measure ROI, not vanity metrics.
The Future of Influencer Marketing: Smarter, Scalable, Measurable
Influencer marketing in 2025 is all about smarter scaling. With tools like Referwo, brands no longer need to rely on manual outreach or guesswork. Instead, they can automate campaigns, generate authentic UGC, and track measurable sales results—all in one platform.
In today’s fast-moving digital economy, success isn’t about guesswork—it’s about making informed, strategic decisions. Whether you’re launching your first influencer campaign or scaling globally, platforms like Referwo give you the clarity, automation, and UGC you need to grow.
👉 Book a 15-min Demo Call with Referwo
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Final Thoughts
If you’re an eCommerce brand struggling with influencer outreach, untrackable ROI, or expensive agencies, it’s time to switch to a smarter solution. Influencer campaign tools and UGC platforms like Referwo help you scale faster, save costs, and generate real sales.
With features like Dealshub influencer storefronts, real-time performance dashboards, and automated campaign management, Referwo isn’t just another platform—it’s the future of influencer marketing for eCommerce.
