TikTok & Instagram Engagement Rate: What’s Considered Good and How to Calculate It

TikTok and Instagram Engagement Rate Guide

Engagement rate is the heartbeat of social media success, and it’s particularly crucial on platforms like TikTok and Instagram, where user interaction directly influences content visibility and brand influence. According to a report by Sprout Social, 71% of consumers are more likely to purchase a product or service based on social media referrals.

What is Influencer Marketing & How Does It Work for Brands?

Influencer marketing is more than just a trend—it’s a powerful way for brands to drive sales, build credibility, and connect with audiences through authentic content. In this guide, we break down how influencer campaigns work, why they matter for e-commerce brands, and how Referwo makes the process simple and scalable.

How to Launch an Influencer Gifting Campaign: A Step-by-Step Guide for E-Commerce Brands

Want to grow your e-commerce brand in 2025 without spending big on ads? Learn how to launch an influencer gifting campaign that turns free product samples into powerful marketing content. This step-by-step guide walks you through finding the right creators, setting campaign goals, writing briefs, tracking performance, and using tools like Referwo to drive real results.