TikTok & Instagram Engagement Rate: What’s Considered Good and How to Calculate It
Engagement rate is the heartbeat of social media success, and it’s particularly crucial on platforms like TikTok and Instagram, where user interaction directly influences content visibility and brand influence. According to a report by Sprout Social, 71% of consumers are more likely to purchase a product or service based on social media referrals.
What is Influencer Marketing & How Does It Work for Brands?
Influencer marketing is more than just a trend—it’s a powerful way for brands to drive sales, build credibility, and connect with audiences through authentic content. In this guide, we break down how influencer campaigns work, why they matter for e-commerce brands, and how Referwo makes the process simple and scalable.
How to Choose the Right Micro-Influencers to Drive Sales in 2025
Micro-influencers deliver powerful ROI when brands choose the right fit. In this 2025 guide, learn how to select, brief, and scale with influencers using Referwo’s platform. Discover case studies, tips, and tools that drive real sales.
5 Key Steps for Successful Influencer Campaigns Management
Master influencer campaign management in the Australian market with these 5 key steps. Learn how to set strategic goals, pick the right influencers, track success, and build lasting partnerships to boost your e-commerce brand.
How to Launch an Influencer Gifting Campaign: A Step-by-Step Guide for E-Commerce Brands
Want to grow your e-commerce brand in 2025 without spending big on ads? Learn how to launch an influencer gifting campaign that turns free product samples into powerful marketing content. This step-by-step guide walks you through finding the right creators, setting campaign goals, writing briefs, tracking performance, and using tools like Referwo to drive real results.
Why Referwo is Australia’s Leading Influencer Marketing Platform for eCommerce Brands
In today’s digital-first economy, influencer marketing has become one of the most effective strategies for eCommerce brands to build trust, drive traffic, and boost conversions. With consumers spending more time on social media, partnering with trusted content creators allows brands to cut through the noise and reach audiences authentically. If you’re an Australian eCommerce brand looking to scale your business with influencer marketing, there’s one platform that stands above the rest: Referwo.
Mastering Social Media Strategies: Unlock Brand Growth and Engagement with Referwo
In today’s rapidly evolving digital world, mastering social media strategies is essential for brands aiming to expand their reach and enhance engagement. As a trusted advisor in affiliate influencer marketing, we recognise the vital role of crafting impactful social media campaigns that not only strengthen brand identity but also drive significant growth.
From Influence to Income: The Ultimate Guide to Launching a High-Impact Influencer Affiliate Program
In today’s digital world, traditional advertising is losing its grip on consumers. People don’t want to be sold to—they want genuine recommendations from voices they trust. That’s why 92% of consumers now rely on influencers over brand ads when making purchasing decisions. But here’s the catch: influencer marketing can be a hit or miss—unless you build a system that ensures real, trackable results
Long-Term vs. Short-Term Influencer Marketing: What Works Best for Affiliate Influencer Marketing in 2025?
Is your influencer marketing strategy built for quick wins or lasting success? In the dynamic realm of affiliate influencer marketing, brands in 2025 face a pivotal choice: Should you engage in short-term collaborations for immediate impact, or invest in long-term partnerships that cultivate trust and ensure sustained growth?
Performance-Based Influencer Marketing: The Key to Higher ROI in 2025
Is your influencer marketing delivering the ROI you expect? In 2025, brands can no longer afford to invest in influencer campaigns without seeing measurable results. Vanity metrics like likes and comments don’t suffice anymore—conversions, sales, and ROI are what truly matter. As competition intensifies and marketing budgets tighten, brands are shifting their focus to performance-based influencer marketing, a data-driven approach that emphasises measurable results and conversion optimisation.
